Keeping a business open, growing, and prospering is often more difficult than getting it off the ground.
Keeping a business open, growing, and prospering is often more difficult than getting it off the ground. Most people who have started their own business are usually pursuing a long desired dream. They start quickly enough and manage to find their way into the marketplace. Once there, the big question arises: Now what? This course helps to answer that question and provides the tools and knowledge necessary to successfully establish and run a new business.
Skills you’ll gain
EntrepreneurshipBusiness ExpansionBusiness OperationsBusiness PlanningNew Business DevelopmentSmall Business ManagementWhat You'll Learn
- Choose a business location by evaluating considerations like leasing or buying, lease terms, and negotiations
- Identify what is needed to open a business, from the basics to phone and website setup
- Promote a business using local ads, organizations, bricks-and-mortar presence, and television and radio
- Track marketing efforts and apply unabashed commitment to running the business
- Manage cash flow by understanding what to expect and reading cash flow statements
- Keep good and consistent records using profit and loss statements, balance sheets, and accounting terms
Key Takeaways
- Keeping a business open, growing, and prospering is often more difficult than getting it off the ground.
- Choosing a location involves deciding whether to lease or buy, weighing lease considerations, and handling negotiations.
- Different businesses have different considerations, including matters of confidentiality, when setting up for success.
- Cash flow is king, and understanding cash flow statements helps a business know what to expect.
- Good and consistent record keeping relies on profit and loss statements, balance sheets, and key accounting terms.
Frequently Asked Questions
Who is this course for?
It is for people who have started their own business, often pursuing a long-desired dream, and need the tools and knowledge to successfully establish and run it once they are in the marketplace.
What does this course cover?
It covers choosing a location and lease versus buy decisions, what is needed to open, marketing through local ads, bricks and mortar, television and radio, business considerations and confidentiality, cash flow and cash flow statements, and record keeping including profit and loss statements, balance sheets, and accounting terms.
What skills will I gain from this course?
The course develops skills in entrepreneurship, business expansion, business operations, business planning, new business development, and small business management.
What problem does this course help solve?
It helps answer the question of what to do once a new business has found its way into the marketplace, providing the tools and knowledge needed to keep it open, growing, and prospering.
Transcript
Show transcript (free preview lesson)
Transcript of the free preview lesson. Remaining lessons unlock with the full course.
Hello, and welcome to operating a business. I'm Dr. David Wise, and I will be your instructor. In this course, we are going to discuss certain items, including when it's time to open for business, how to market yourself, different business considerations, making sure you bill always and often, good accounting practices, taxes, establishing a system, legal matters, human resources, and finally some words of wisdom. I've been working with all sorts and sizes of firms from mama pop shops to Fortune 500. My experience in the consulting industry has been since 1997. I look forward to working with you in your business. Thank you, and let's get started.
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