The Basics of Ideation

Name: The Basics of Ideation
Author: Laura Portolese

These lessons will define ideation and address its advantages to you, your team, and your organization. You will also learn the types of innovation to consider…

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Course: On-Demand

How often do you use a creative process to solve problems? For many marketers, the answer is all the time. In the following lessons, we will focus on the basics of a creative process known as ideation. You will learn how ideas can fit in the context of innovation and how to facilitate your own ideation process. What is ideation and how can it help you in marketing? Ideation is the process of generating ideas on a particular topic, such as how to bring a new product to market. The goal is to avoid judging or evaluating ideas right away. Ideation is best practiced with an open mind so ideas can flow freely, giving you different options to choose from. But avoiding judgment can be the most difficult part of ideation. For example, when you first get an idea, you may want to critique parts of it which can lead to thoughts that it's not good enough or that it won't work before it has a chance to evolve. A true ideation process allows for a flow of creativity where the ideas are judged and selected at a later time. There are many advantages to ideation including creating a new view of products or services, challenging you and your team's current mindset, getting you and your team out of a creative rut, promoting stronger bonds between team members, putting criticism on hold to promote creativity, and contributing to the development of new products and services, as well as new strategies for problem solving. So where do people find inspiration and motivation for the process of ideation? Suppose your marketing team is in a rut and sales are down. This can make it challenging for team members to find the strength, inspiration, and motivation to come up with new ideas. Focusing on a common goal when engaging in ideation can help you and your team find additional meaning in your work, connect to their project with a sense of ownership and progress toward a necessary solution. Often in ideation practices, a business or marketing problem is the inspiration and motivation. For example, you might tackle questions like how do we increase our brand equity, how do we obtain 20% more social media followers, or how can we leverage our existing sales force to increase sales? These types of questions can help guide marketing teams through an ideation process to find solutions. Now that you understand the goal and motivation of ideation processes, let's talk about how innovation might play out in the market.

Beginner Provider : Laura Portolese 3 Lessons · 11m in Arabic, German, English, Spanish, French, Portuguese, Chinese

Course Description

These lessons will define ideation and address its advantages to you, your team, and your organization. You will also learn the types of innovation to consider in marketing and techniques you can use for your own idea generation.

What You'll Learn

Identify the purpose and advantages of ideation for you, your team, and your organization
Explore the types of innovation in marketing and how they relate to ideation
Apply idea generation techniques for your own ideation
Connect ideas, inspiration, and motivation to spark idea creation

Key Takeaways

Ideation offers advantages to you, your team, and your organization.
There are different types of innovation to consider in marketing, and they relate to ideation.
Specific idea generation techniques can be used to support your own ideation.
Ideas, inspiration, and motivation are foundational elements covered in the course.

Frequently Asked Questions

What will this course teach me about ideation?

The course defines ideation, addresses its advantages to you, your team, and your organization, and covers the types of innovation to consider in marketing along with techniques you can use for your own idea generation.

What topics are covered in the lessons?

The lessons cover Ideas, Inspiration, and Motivation; Types of Innovation in Marketing; and Idea Generation Techniques.

What are the learning objectives of this course?

You will learn how to identify the purpose and advantages of ideation, discover innovations in marketing and how they relate to ideation, and understand ideation generation techniques.