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Persuading an Audience
Persuade your audience from start to finishPreview the first lesson free — get full access to all 6 lessons.
Intermediate Provider : Erica Simpson 6 Lessons · 13m in Arabic, German, English, Spanish, French, Portuguese, Chinese
Course Description
In these lessons on techniques for Persuading an Audience, we’ll look at how you can best get your audience on your side. You’ll see why it’s important to understand your audience, how you can get their attention, and how you can best be prepared to answer their questions. You’ll also learn about what makes a call to action effective.
Persuading your audience isn’t just about your message and how you deliver it. It’s also about understanding your audience. It’s important to know who you are talking to, almost as much as knowing what you’re talking about. You will learn how to get your audience’s attention and effective ways to hold that attention from the beginning. Also, we’ll cover why it’s a good idea to always address your audience’s questions, even if you don’t have the answers. We’ll cap things off on how to deliver an effective call to action. Learn how to apply each of these valuable skills in a business environment.
What You'll Learn
- Define metrics through which to assess and understand your audience
- Capture your audience's attention and hook them from the beginning
- Hold your audience's attention effectively throughout your delivery
- Apply effective techniques for answering your audience's questions
- Deliver an effective call to action
- Apply these persuasion skills in a business environment
Key Takeaways
- Persuading an audience depends not only on your message and delivery but also on understanding who you are talking to.
- Knowing your audience is described as nearly as important as knowing your subject matter.
- It is always a good idea to address your audience's questions, even when you do not have the answers.
- An effective call to action is a key part of persuading an audience.
- These skills are intended to be applied within a business environment.
Frequently Asked Questions
What does this course cover?
It covers techniques for persuading an audience, including understanding your audience, getting and holding their attention, answering their questions, and delivering an effective call to action.
Why does this course emphasize understanding your audience?
Because persuading an audience is not just about your message and how you deliver it; it is also about knowing who you are talking to, almost as much as knowing what you are talking about.
What will I learn about handling audience questions?
You will learn effective techniques for answering your audience's questions, and why it is a good idea to always address their questions even if you do not have the answers.
What lessons are included in this course?
The lessons are Introduction, Knowing Your Audience, Hooking Your Audience, Answering Your Audience's Questions, Calling Your Audience to Action, and Test Your Knowledge.
Where can these skills be applied?
The course teaches how to apply each of these persuasion skills in a business environment.
