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Key Elements to Persuasion
Learn the importance of emotion, logic, credibility, and timelinessPreview the first lesson free — get full access to all 6 lessons.
Intermediate Provider : Erica Simpson 6 Lessons · 14m in Arabic, German, English, Spanish, French, Portuguese, Chinese
Course Description
In these lessons on the Key Elements to Persuasion, you will learn how to use your credibility, logic, emotional awareness, and timeliness to effectively persuade your audience. These four elements of persuasive speech help you appeal to your audience in a way that increases your likelihood of bringing them to your side. We’ll look at how these methods are effective in a business environment.
Ethos, pathos, logos, and kairos are major rhetorical appeals that can significantly boost your efforts to persuade your audience. Using these four elements when building a presentation will help you tell the audience who you are and why they should believe you. You’ll be able to show the audience data that supports your position. You can tell them why you feel the way you do about the subject, and potentially take advantage of the situation’s timeliness to further persuade. Approaching an audience with these key elements will help deliver your message effectively.
What You'll Learn
- Understand the four major rhetorical appeals: ethos, pathos, logos, and kairos
- Communicate your credibility to show the audience who you are and why they should believe you (ethos)
- Use facts and logic, including measurable data that supports your position (logos)
- Appeal to your audience through emotions (pathos)
- Use a situation's timeliness to your advantage to further persuade (kairos)
- Apply these key persuasion elements when building a presentation in a business environment
Key Takeaways
- Credibility, logic, emotional awareness, and timeliness are four elements of persuasive speech that help you appeal to an audience and bring them to your side.
- Ethos, pathos, logos, and kairos are major rhetorical appeals that can significantly boost your efforts to persuade an audience.
- Using these four elements when building a presentation helps you tell the audience who you are and why they should believe you, and lets you show data that supports your position.
- Approaching an audience with these key elements helps deliver your message effectively in a business environment.
Frequently Asked Questions
What will I learn in this course?
You will learn how to use your credibility, logic, emotional awareness, and timeliness to effectively persuade your audience, covering the four major rhetorical appeals: ethos, pathos, logos, and kairos.
What are the key elements of persuasion covered?
The course covers four elements of persuasive speech: communicating your credibility (ethos), using facts and logic (logos), appealing to emotion (pathos), and appealing to timeliness (kairos).
Is this course relevant to a business setting?
Yes. The course looks at how these persuasion methods are effective in a business environment and how to apply these key elements when building a presentation.
What lessons are included?
The course includes Introduction, Communicating Your Credibility (Ethos), Using Facts and Logic (Logos), Appealing to Emotion (Pathos), Appealing to Timeliness (Kairos), and a Test Your Knowledge section.
