Sixty-four percent of customers say they choose brands based on shared values. If you think of a few of the brands you know and love, this is probably...
Content marketing is no longer a novelty, niche or side project. Increasingly, content marketing is now critical to overall marketing strategy. It’s 100 percent necessary to stay on top of...
Once a novelty niche in the marketing arena, content marketing is now its own branding powerhouse. If you have been put in charge of creating content for marketing...
According to a recent Microsoft study, people’s attention spans have dropped to a range comparable to that of a goldfish. This short attention span means that as blog writers...
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