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Application of Market Research and Analysis
Learn about the broader applications and considerations of market research after data has been collected.Preview the first lesson free — get full access to all 6 lessons.
Advanced Provider : Bryan Rice 6 Lessons · 21m in Arabic, German, English, Spanish, French, Portuguese, Chinese
Course Description
In this course, we’ll see how market research is used in practice. We’ll begin by looking at a specific example of how a company would go about expanding their existing product line to new audiences. We’ll then look at the decision-making that goes into market research fieldwork, which includes things like the 5 C’s, determining pricing, and evaluating elasticity of demand. By the end of this course, you will gain an understanding of the essential ethical concerns in market research and how to perform research ethically.
In this course, you will take a look at how experienced researchers use market research fieldwork, and the ethics related to it, to aid in decision-making within your organization. We will look at market research and its impact on pricing strategy within an organization, and we’ll review its impact on advertising and public relations.
What You'll Learn
- Discuss advanced marketing research fieldwork, including the 5 C's, pricing, and elasticity of demand
- Explain how market research impacts decision-making within an organization
- Analyze how market researchers approach advertising and public relations
- Define how ethical considerations impact marketing research
- Examine how a company expands an existing product line to new audiences
Key Takeaways
- Market research fieldwork involves decisions such as the 5 C's, determining pricing, and evaluating elasticity of demand.
- Market research informs decision-making within an organization, including its pricing strategy.
- Market research has an impact on advertising and public relations.
- Ethical considerations are essential to performing market research, and research should be conducted ethically.
Frequently Asked Questions
What does this course cover?
The course covers the practical application of market research, including advanced fieldwork, how research impacts decision-making, its effect on pricing strategy, advertising and public relations, and the ethics related to market research.
Will I learn about pricing in this course?
Yes. The course examines the decision-making in market research fieldwork that includes determining pricing and evaluating elasticity of demand, as well as market research's impact on pricing strategy within an organization.
Does this course address ethics in market research?
Yes. By the end of the course you will gain an understanding of the essential ethical concerns in market research and how to perform research ethically.
What topics do the lessons include?
Lessons include an Introduction, Advanced Market Research Fieldwork, Market Research and Decision-Making, Advertising and Public Relations, Marketing Research Ethics, and a Test Your Knowledge section.
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