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Creating a Consumer Relations Strategy
Learn to deliver a consumer relations strategy that influences your target audience's purchasing decisionsPreview the first lesson free — get full access to all 7 lessons.
Intermediate Provider : Aileen Smith 7 Lessons · 21m in Arabic, German, English, Spanish, French, Portuguese, Chinese
Course Description
Understanding what drives brand decisions is key to providing products and services that keep customers returning to buy more. There are various ways this information can be obtained, including market research, focus groups, and using special programs and analytical tools to categorize and define your customers. How can you use these strategies to make brand decisions? What makes a good consumer relations strategy?
In this course, you will learn how successful businesses create consumer relations strategies that influence their target audience’s purchasing decisions. This includes how to develop communications, understand the needs and preferences of your audience, and provide support that will improve customer satisfaction and brand loyalty. We’ll also discuss how you and your team can think through investments in the consumer relations field. By the end of this course, you’ll have the skills and knowledge to make informed decisions that will ensure customer loyalty and help your business grow.
What You'll Learn
- Conduct market research to understand your customer base, using methods such as focus groups and analytical tools
- Define and map the customer journey across its touchpoints
- Explain the importance of a positive customer experience at each touchpoint
- Develop communications that address the needs and preferences of your target audience
- Evaluate investments in consumer relations and customer relationship management
- Build consumer public relations leadership within your team
Key Takeaways
- Understanding what drives brand decisions is key to providing products and services that keep customers returning to buy more.
- Customer information can be obtained through market research, focus groups, and special programs and analytical tools that categorize and define customers.
- A good consumer relations strategy includes developing communications, understanding audience needs and preferences, and providing support that improves customer satisfaction and brand loyalty.
- Teams should think through investments in the consumer relations field when making brand decisions.
- The course aims to give learners the skills and knowledge to make informed decisions that ensure customer loyalty and help the business grow.
Frequently Asked Questions
What will I learn in this course?
You will learn how successful businesses create consumer relations strategies that influence their target audience's purchasing decisions, including how to develop communications, understand the needs and preferences of your audience, and provide support that improves customer satisfaction and brand loyalty.
What topics does this course cover?
The course covers understanding your customers, conducting market research, knowing the customer journey, the importance of a positive customer experience at each touchpoint, investing in consumer public relations, and developing consumer public relations leadership.
What skills will I gain from this course?
You will develop skills in consumer relationship systems, customer communications management, customer development, customer marketing, customer relationship building, and marketing strategies.
What methods does the course discuss for understanding customers?
It discusses obtaining customer information through market research, focus groups, and using special programs and analytical tools to categorize and define your customers.
How is the course structured?
The course includes lessons on Introduction, Understanding Your Customers (Parts 1 and 2), Knowing the Customer Journey, Investing in Consumer Public Relations, Developing Consumer Public Relations Leadership, and a Test Your Knowledge assessment.
Professional Certifications and Continuing Education Units (CEUs)
Society for Human Resource Management (SHRM®)
Professional Development Credits (PDCs): 0.5
KnowledgeCity is approved by SHRM as a Recertification General Provider to offer SHRM-CP or SHRM-SCP professional development credits (PDCs). By taking the courses approved by SHRM, KnowledgeCity can award SHRM Professional Development Credits (PDCs) for HR knowledge and competency programs related to the SHRM Body of Applied Skills and Knowledge™ (the SHRM BASK™).
