User Experience (UX) Basics for Non-Designers

The past few decades have seen an explosion of online businesses and e-commerce websites. More and more brick-and-mortar stores and traditional businesses are developing an online presence, and many new companies and startups are simply bypassing physical locations to operate exclusively online. These businesses recognize that if they want to meet demand and continue to grow, they need to go where the clients are. The savviest among these companies also realize that just having an online presence isn’t enough to guarantee customer interest or continued client engagement. They understand that their website must appeal to their demographic by not only being visually captivating but also intuitive in design, highly usable, and functional. This is the basis of User-Friendly Experience, or UX, design—keeping users loyal to a product or brand through positive website interactions.

In this User Experience (UX) Basics for Non-Designers course, you’ll discover what UX design means, learn about user research and perspectives, and explore common UX tools used in design. You’ll learn about color psychology and meanings, as well as typography principles. Additionally, you’ll understand what a prototype is, examine types of prototypes, and follow the prototype process. Finally, you will see what it means to test for UX and make adaptations according to the results of the tests.

Learning Objectives:

• Describe what UX Design is and how it is different from UI Design
• Identify psychology, usability, design, copywriting, and analysis techniques
• Discuss the user perspective
• Implement design strategy from the user perspective
• Ask the right types of questions to gauge user interest and needs