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The Psychology of Persuasion in Marketing
Learn about the psychology and motivations that influence persuasion in marketing.Preview the first lesson free — get full access to all 5 lessons.
Beginner Provider : Erik Dominguez 5 Lessons · 12m in Arabic, German, English, Spanish, French, Portuguese, Chinese
Course Description
Have you ever been curious about the psychology of decision-making? Or have you ever wanted to know how psychology can be used to create a persuasive marketing message? In this course, we will explore the elements of how we think, feel, and act and what drives our decision-making process. In addition, we will also provide insight into the buying motivations of target audiences and explore how marketers can use this to create lasting and impactful content campaigns.
In The Psychology of Persuasive Marketing, we’ll first take a look at the seven psychological drivers and uncover how they relate to persuasion in marketing communication. We’ll then discuss the psychology behind making good first impressions with your audience so you can elevate and enhance your brand. We’ll also discuss the power of belief, the placebo effect, and how marketing organizations can use these to positively affect the impact of their marketing communications.
What You'll Learn
- Learn the seven psychological drivers and apply them to various communication messaging
- Understand why first impressions are meaningful and how to make a great one
- Analyze the origins of belief systems and how the placebo effect impacts those beliefs
- Explore the elements of how we think, feel, and act and what drives the decision-making process
- Apply insights into the buying motivations of target audiences to create lasting, impactful content campaigns
Key Takeaways
- The course explores the elements of how we think, feel, and act and what drives the decision-making process.
- It examines the seven psychological drivers and how they relate to persuasion in marketing communication.
- It covers the psychology behind making good first impressions to elevate and enhance a brand.
- It discusses the power of belief and the placebo effect and how marketing organizations can use these to positively affect their communications.
Frequently Asked Questions
What does this course cover?
It explores the seven psychological drivers and how they relate to persuasion in marketing communication, the psychology behind making good first impressions, and the power of belief and the placebo effect and how marketing organizations can use these to positively affect their marketing communications.
Who is this course for?
It is aimed at marketers who want to understand the psychology of decision-making and buying motivations of target audiences so they can create persuasive, lasting, and impactful content campaigns.
What skills will I gain from this course?
The course develops skills in persuasive communication, brand marketing, marketing, marketing communications, and marketing effectiveness.
What topics are included in the lessons?
Lessons include an Introduction, Seven Psychological Drivers, First Impressions, Belief and the Placebo Effect, and a Test Your Knowledge section.
