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Implementing an International Growth Strategy
Learn how to build connections between your company and a new marketPreview the first lesson free — get full access to all 5 lessons.
Advanced Provider : Joseph Rice 5 Lessons · 14m in Arabic, German, English, Spanish, French, Portuguese, Chinese
Course Description
When an organization expands from its core market into the global market, it’s important to create new consumer relationships. Businesses also want to find out how to keep those relationships strong.
This course will cover techniques that focus your attention on what’s required to forge these relationships and enter a new region. Costs and efforts can include hiring experts, taking trips to the region, and engaging in education. Building a team with a global mindset and experience also takes time. Despite these costs, you can achieve a competitive edge when you form these relationships. International business relationships facilitate the exchange of goods, services, and ideas between cultures, increasing the opportunities for all involved.
In Implementing an International Growth Strategy, we’ll discuss techniques for identifying international customers, performing market research, analyzing competitors, attending events, utilizing local connections, and conducting surveys. Once the international customers are identified, it’s time to move to the next step and develop a comprehensive strategy for entering and succeeding in the target market.
What You'll Learn
- Identify international customers through market research, competitor analysis, attending events, utilizing local connections, and conducting surveys
- Enter new markets by developing a comprehensive strategy for the target market
- Develop strategic partnerships to support international expansion
- Forge and maintain strong consumer relationships when expanding from a core market into the global market
- Build a team with a global mindset and experience to gain a competitive edge
Key Takeaways
- Expanding from a core market into the global market requires creating new consumer relationships and keeping them strong.
- Costs and efforts of entering a new region can include hiring experts, taking trips to the region, and engaging in education.
- International business relationships facilitate the exchange of goods, services, and ideas between cultures, increasing opportunities for all involved.
- Identifying international customers comes first, followed by developing a comprehensive strategy for entering and succeeding in the target market.
- Building a team with a global mindset and experience takes time but can yield a competitive edge.
Frequently Asked Questions
What will this course teach me about finding international customers?
It covers techniques for identifying international customers, performing market research, analyzing competitors, attending events, utilizing local connections, and conducting surveys.
What are the learning objectives of this course?
The objectives are to find new consumers, enter new markets, and develop strategic partnerships.
What topics are covered in the lessons?
The lessons include an Introduction, Identifying International Customers, Entering Your New Market, Making Strategic Partnerships, and a Test Your Knowledge section.
What skills does this course help build?
It builds skills in growth strategies, growth planning, international business development, international business strategy, international marketing, and marketing strategies.
Why does the course say international expansion is worthwhile despite the costs?
Despite costs such as hiring experts, travel, and education, forming strong international relationships can give an organization a competitive edge and facilitate the exchange of goods, services, and ideas between cultures.
Professional Certifications and Continuing Education Units (CEUs)
Society for Human Resource Management (SHRM®)
Professional Development Credits (PDCs): 0.25
KnowledgeCity is approved by SHRM as a Recertification General Provider to offer SHRM-CP or SHRM-SCP professional development credits (PDCs). By taking the courses approved by SHRM, KnowledgeCity can award SHRM Professional Development Credits (PDCs) for HR knowledge and competency programs related to the SHRM Body of Applied Skills and Knowledge™ (the SHRM BASK™).
