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Customers, Marketing, and Product Strategy
Learn how to create customer-based strategies and marketing plans for product developmentPreview the first lesson free — get full access to all 7 lessons.
Advanced Provider : Dr. Jason Lee Carter 7 Lessons · 22m in Arabic, German, English, Spanish, French, Portuguese, Chinese
Course Description
It is important to understand how marketing plans and the customer experience are related to a developed product strategy. Research shows that analyzing and enhancing the customer experience at every step, from the initial decision to search for a product to the actual purchase, can create a strong sense of loyalty. By understanding how a marketing strategy can be used to influence a customer’s purchasing decision and the importance of strategic planning, you can maximize your product’s profitability.
In Customers, Marketing, and Product Strategy, we will look at product differentiation strategies and how you can improve your brand through customer satisfaction and brand management. We will also explain how to build long-term loyalty and value and create a successful product development strategy based on what customers want through market segmentation. We will also explore how you can develop brand recognition, loyalty, and equity by differentiating your brand from your competitors.
What You'll Learn
- Discover the connection between product strategy, marketing, and the customer experience
- Compare the relationship between customer needs and market categories through market segmentation
- Analyze the varying levels of profitability in differentiation, branding, and product strategy
- Evaluate targeted customer profiles and how they inform product strategy
- Explain how to combine customer personas with marketing message creation
- Apply differentiation and branding techniques to build long-term loyalty and brand equity
Key Takeaways
- Analyzing and enhancing the customer experience at every step, from the initial search to the actual purchase, can create a strong sense of loyalty.
- A marketing strategy can be used to influence a customer's purchasing decision, and strategic planning helps maximize a product's profitability.
- Product differentiation strategies and brand management can improve a brand through customer satisfaction.
- Market segmentation supports building a successful product development strategy based on what customers want.
- Differentiating a brand from competitors helps develop brand recognition, loyalty, and equity.
Frequently Asked Questions
What does this course cover?
It covers how marketing plans and the customer experience relate to product strategy, including product differentiation strategies, brand management, market segmentation, customer profiles, and combining customer personas with marketing message creation.
What will I learn about the customer experience?
You will learn how analyzing and enhancing the customer experience at every step, from the initial decision to search for a product to the actual purchase, can create a strong sense of loyalty and how to build long-term loyalty and value.
How is the course structured?
The course is organized into lessons covering Introduction, The Customer Experience, Market Segmentation, Differentiation and Branding, Customer Profiles, Customer Profiles and Product Strategy, and a Test Your Knowledge assessment.
How does the course address branding?
It explains how to develop brand recognition, loyalty, and equity by differentiating your brand from competitors, and how to improve your brand through customer satisfaction and brand management.
Professional Certifications and Continuing Education Units (CEUs)
Project Management Institute (PMI®)
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