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The Importance of Product Strategy
Learn about the product life cycle and how it can be used to determine a product strategyPreview the first lesson free — get full access to all 6 lessons.
Advanced Provider : Dr. Jason Lee Carter 6 Lessons · 18m in Arabic, German, English, Spanish, French, Portuguese, Chinese
Course Description
KnowledgeCity’s course on The Importance of Product Strategy covers the fundamentals of product strategy. You will look at strategy from the perspective of the product life cycle and examine how you can use product strategy to manage a product from design to delivery, as well as how having a firm understanding of product strategy can help you maximize profitability.
In these lessons, we will cover the common considerations made for designing, crafting, and presenting a product. We will also discuss how you can identify customers using insights based on an understanding of their perspectives and desires and how you can use this information to increase product marketability. A coordinated and successful product strategy results in an improved awareness of the different interactions within your company and provides your company with a holistic approach to product strategy that focuses on all the influential components involved in effectively bringing a product to market.
What You'll Learn
- Analyze product strategy and its relationship to the product life cycle
- Evaluate the place of strategy in product management
- Explain the role of product strategy in identifying, analyzing, and determining product opportunities
- Illustrate the essential product strategy components and how they factor into marketing a product
- Identify customers using insights based on an understanding of their perspectives and desires
- Apply product strategy to manage a product from design to delivery
Key Takeaways
- Product strategy can be viewed through the perspective of the product life cycle to manage a product from design to delivery.
- A firm understanding of product strategy can help maximize a product's profitability.
- Understanding customers' perspectives and desires generates insights that can be used to increase product marketability.
- A coordinated and successful product strategy improves awareness of the different interactions within a company.
- An effective product strategy provides a holistic approach that focuses on all the influential components involved in bringing a product to market.
Frequently Asked Questions
What does this course cover?
It covers the fundamentals of product strategy, including the product life cycle, the relationship between strategy and product management, determining product opportunities, and the essential product strategy components and how they factor into marketing a product.
What will I learn about managing a product?
You will examine how to use product strategy to manage a product from design to delivery, and learn the common considerations made for designing, crafting, and presenting a product.
How does product strategy relate to profitability and marketability?
The course explains how a firm understanding of product strategy can help you maximize profitability, and how using insights based on customers' perspectives and desires can increase product marketability.
What lessons are included in the course?
The lessons are Introduction, The Product Life Cycle, Product Strategy and Product Management, Determining Product Opportunities, Marketing and Essential Strategy Components, and Test Your Knowledge.
Professional Certifications and Continuing Education Units (CEUs)
Project Management Institute (PMI®)
Professional Development Units (PDUs): 0.5
KnowledgeCity has been reviewed and approved by the PMI® Authorized Training Partner Program. Users can maintain your PMI credentials by earning PDUs from KnowledgeCity qualified courses in Project Management, Business Management, Leadership and many others.
