Making Your Email Captivating

Name: Making Your Email Captivating
Author: Maria Vitale

Give your emails the power of attraction.

Preview the first lesson free — get full access to all 5 lessons.

Course: On-Demand

(upbeat instrumental music) Welcome to making your emails captivating. In these lessons, we'll cover how to connect your readers, and appeal to their values. We'll also look at conveying your personality using narratives, and maintaining proper email etiquette. When you're connecting with your reader, you're making a first impression of yourself. This is especially useful in business when meeting with new people through email. It's important to utilize language that can help build reports with your contact. Since email can feel impersonal, making a connection with your audience is important for conveying your intended message because that will give your contact a feeling for who you are and what you want. You'll probably want to include certain key words that tie into your message. You can also ask questions to spark a conversation, and use language that helps convey your own personality. Your messages hook is composed of one to two sentences that grab your reader's attention. You may want to think about how you can write your subject line as a hook as well. A hook might sound something like this. "Our tickets are going fast. Read on for instructions for your chance to see the upcoming show." If you wanted to condense that down for a subject line, you could say something along the lines of, "Last chance for tickets. The goal here is to compel your reader by peaking their interest to entice them to keep on reading. The hook also serves as an opportunity for you to summarize your message. A best practice is to tailor your messages language depending on whether it's personal or professional. A personal message will allow you to use an informal format. When you are creating the actual message part of an informal email, you can be more casual with your language. If it's a professional email, use a more formal format. This will depend on your message, and your receivers. Your reader will be more responsive if the emails message fits the context of the correspondence. For instance, "If you send a humorous informal message to potential customers, they may not take you seriously." You may not receive the response you expect because the messages purpose has been diluted or lost completely. Say, you're the type of person who likes to make people laugh. You decide to write a humorous response to a potential client's email. You never hear back because they read your email and figured that you weren't taking them or their potential business seriously. They decide to do business with a more serious company. You can avoid this by a fitting the context. You can look over the email that you initially received from that customer and match its tone and style when you reply.

Beginner Provider : Maria Vitale 5 Lessons · 15m in Arabic, German, English, Spanish, French, Portuguese, Urdu, Chinese

Course Description

Email is used to communicate various messages for specific purposes. How do you create an email that attracts your audience’s attention? The clear answer is to create captivating messages which entice them. To do this, it’s important to understand how you can enhance your emails so they can best connect to your reader. When you’re connecting with your reader, you’re making a first impression of yourself and your message.

In these lessons on Making Your Emails Captivating, you will learn about making your email messages more appealing. Connecting with your reader is important to gain their attention and understanding of your ideas. We’ll show you how to use values and narratives to help enhance your message. Adding your personality to an email is also an effective technique you’ll learn. We’ll also address proper email etiquette and the value of the beginning and closing of your message.

What You'll Learn

Compose emails that appeal to your reader's values
Create email messages that convey personality
Identify how and when to use narratives in your emails
Refine emails by applying etiquette guidelines
Apply enhanced message beginnings and closings
Connect with your reader to gain attention and understanding

Key Takeaways

Captivating email messages entice the audience and attract their attention.
Connecting with your reader helps gain their attention and understanding of your ideas.
An email makes a first impression of both yourself and your message.
Values and narratives can be used to enhance an email's message.
Adding your personality to an email is an effective technique for making it more appealing.

Frequently Asked Questions

What will I learn in this course?

You will learn how to make your email messages more appealing by connecting with your reader, appealing to values, conveying personality, using narratives, applying email etiquette, and enhancing your message beginnings and closings.

What topics do the lessons cover?

The lessons cover Connecting with Your Reader, Appealing to Values, Conveying Personality and Using Narratives, Email Etiquette, and a Test Your Knowledge section.

Why is connecting with the reader important?

Connecting with your reader is important because it helps you gain their attention and understanding of your ideas, and it shapes the first impression of yourself and your message.

How does this course suggest making emails more captivating?

It shows how to use values and narratives to enhance your message, how to add personality to an email, and how to apply proper etiquette along with effective message beginnings and closings.