An efficient and effective product management roadmap will be core to your success as a product manager.
An efficient and effective product management roadmap will be core to your success as a product manager. KnowledgeCity’s Designing a Product Roadmap course lays out the key aspects of identifying stakeholders and research needs, and how to create your initial product roadmap.
You will learn about the types of research that will help prepare you for the creation of a product roadmap. You will also be given the tools to identify key stakeholders who will impact your success or failure. Further, you will learn how to recognize important milestones related to your industry, company, and product type. Once those milestones are recognized, you’ll be able to create an initial roadmap that’ll benefit all parties involved in the development of a product and the company’s purpose and vision. You’ll be shown how to re-approach your roadmap so that you can evaluate and modify it without foregoing your company’s ultimate focus and vision.
Learning Objectives
- Define the Stakeholders for Your Product Roadmap
- Learn Research Requirements and Methods
- Understand How to Identify Milestones for Your Product Roadmap, Product and Company
- Learn How to Research and Create Your First Product Roadmap
Skills you’ll gain
Product ManagementProduct PlanningProduct Roadmap DevelopmentProduct RoadmapsProduct Roadmap ManagementStrategic RoadmapsWhat You'll Learn
- Define the stakeholders who will impact your product roadmap and involve them in the process
- Identify the research requirements and methods needed to prepare for creating a product roadmap
- Recognize important milestones related to your industry, company, and product type
- Design and articulate a product strategy aligned with your company's purpose and vision
- Research and write your first initial product roadmap
- Re-approach, evaluate, and modify your roadmap without losing sight of your company's ultimate focus and vision
Key Takeaways
- An efficient and effective product management roadmap is core to success as a product manager.
- Identifying key stakeholders and the right research needs lays the groundwork for creating an initial product roadmap.
- Recognizing milestones related to the industry, company, and product type enables creation of a roadmap that benefits all parties involved.
- An initial roadmap should support the development of a product as well as the company's purpose and vision.
- A roadmap can be re-approached, evaluated, and modified without foregoing the company's ultimate focus and vision.
Frequently Asked Questions
Who is this course for?
It is designed for product managers, since an efficient and effective product management roadmap is core to success in that role.
What does the Designing a Product Roadmap course cover?
It covers identifying and involving stakeholders, conducting research, designing and articulating strategy, identifying milestones, and writing the initial roadmap.
What will I be able to do after completing this course?
You will be able to define your stakeholders, apply research requirements and methods, identify milestones for your roadmap, product, and company, and research and create your first product roadmap.
What skills does this course help develop?
It helps develop skills in Product Management, Product Planning, Product Roadmap Development, Product Roadmaps, Product Roadmap Management, and Strategic Roadmaps.
How is the course structured?
It is organized into lessons covering Identifying and Involving Stakeholders, Conducting Research, Designing and Articulating Strategy, Identifying Milestones, and Writing the Initial Roadmap, followed by a Test Your Knowledge section.
Transcript
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(upbeat music) Welcome to Designing a Product Roadmap. In these lessons, you'll learn the importance of involving your stakeholders as you build a productive roadmap. You'll also learn the importance of continual revision and reviewing your roadmap and how to approach it without losing focus or vision. The stakeholders for your roadmap are likely going to come from a variety of different parts of the organization. It's important to include executives, peer organizations and support organizations. By correctly identifying stakeholders and including them, you can end up with a support system that's useful to the organization, which increases your product's success. There are two basic models for presentation and definition of stakeholders. First is a stakeholder wheel that shows groups of likely stakeholders. It's best to update the wheel with specifics for your industry and company. The wheel is a metaphor for the team of stakeholders that looks something like this. This wheel was first defined by American philosopher and professor of business administration R. Edward Freeman in 1984. Your stakeholders are beneficial in the creation and use of a product roadmap. Having representative stakeholders from marketing, product development, engineering, customer support and various executive leadership could be extremely helpful. It is also advised to include customers, partners and regulators in your consideration of stakeholders. They can provide invaluable information about issues, opportunities and strategies within their departments. They also have unique perspectives on the customers' buying motivations and priorities. Regular meetings while defining the roadmap may allow for all teams to agree to the plan before finalizing it. Failing to meet and discuss it beforehand can result in dissension and dysfunction on the teams as you move forward to creating the products. Creating a structured environment for collecting input, prioritizing input and adding requests to the roadmap is often a best practice. While it's usually not possible to please everyone, if you follow a structured process, it often increases your chances of success. Communicating in small teams can also increase this possibility. As your roadmap takes shape and is established, having periodic reviews with feedback from stakeholders is one of the ways the conversations can take place, too. If gaps in feedback and consultation become too large, there's a good chance the roadmap will not be supported. By carefully considering and defining your stakeholders, you can end up with a better roadmap. The stakeholders provide value in research, prioritization and support of your roadmap, which lead to better products for the customers.
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