Developing a Social Media ROI Strategy

Name: Developing a Social Media ROI Strategy
Author: Andrea Moak

Gain a better understanding of how to develop your brand’s unique voice using research, scheduling, and paid promotion.

Preview the first lesson free — get full access to all 8 lessons.

Course: On-Demand

(gentle music) Social media is an assessable marketing outlet for all businesses, but it doesn't mean every business will benefit from using it. You could potentially harm your business by not planning and implementing a social media ROI strategy. In these lessons, you'll learn about the different options for social media management, how to employ influencers and the best practices for scheduling your content. You'll also learn how to distinguish your brand from the competition. Develop a unique voice and effectively conduct research to improve your marketing strategy. When you're scrolling through social media, think about what catches your eye and gets you to stop scrolling. It might be a familiar face, a decorative logo or a promotional video. You'll likely find something that peaks your interest, leading you to take a closer look at the content. If that brand has done a good job with their strategy, you'll either recognize the brand or remember it after the exposure. This is every social media marketer's goal. For a brand to stand apart from its competition, it needs to offer something distinctive. This can be done by identifying the unique selling point of the brand, also known as the USP. The USP is the message you want to convey to your current and potential consumers. This unique selling point lets consumers know what advantage you offer over your competitors. For example, if you ran a sunglasses business, offering a lifetime warranty on every pair of sunglasses could be your unique selling point. Sometimes brands may have more than one USP. This is where social media marketing can be used to test which USP resonates the most with its target audience. Let's say your sunglasses company offers a lifetime warranty, but also donates 5% of each sale to a notable charity. This might be a more compelling USP to some, based on the charity and the current political or social climate. Some may find it more important than the lifetime guarantee or vice versa. Developing social media strategies that utilize various USPs is a good way to see which one attracts the most customers. You may also discover that different USPs are more effective on different social media platforms. This is an opportunity to tailor your message across each platform, while staying consistent with your brand and voice.

Intermediate Provider : Andrea Moak 8 Lessons · 20m in Arabic, German, English, Spanish, French, Portuguese, Urdu, Chinese

Course Description

This course on Developing a Social Media ROI Strategy will explore how to distinguish your brand from the competition by implementing the right social media return on investment (ROI) strategies. Throughout these lessons, you will learn how to effectively conduct research to improve your marketing strategy. You will understand how to develop a unique voice for your brand and appeal to your target audience. These lessons will explore different social media management practices such as employing influencers and utilizing your own employees to better promote your brand. This will also cover the benefits and drawbacks of using paid content compared to in-house social media content. By the end of this course, you should be able to identify your brand’s unique selling point, or USP. You will also learn the importance of scheduling content by using a content calendar.

What You'll Learn

Identify and develop your brand's unique voice to distinguish it from competitors
Determine your brand's unique selling point (USP)
Evaluate the value of employing influencers and enlisting employees to promote your brand
Conduct research to improve your marketing strategy
Compare the benefits and drawbacks of paid content versus in-house social media content
Plan and schedule content using a content calendar

Key Takeaways

A social media ROI strategy helps distinguish your brand from the competition.
Developing a unique brand voice helps you appeal to your target audience.
Influencers and your own employees can both be used to better promote your brand.
Paid content and in-house social media content each have benefits and drawbacks.
Using a content calendar helps you plan and schedule your content effectively.

Frequently Asked Questions

What will I learn in this course?

You will learn how to identify and develop your brand's voice, understand the value of employing influencers and enlisting employees, conduct research to improve your marketing strategy, determine your brand's unique selling point (USP), and plan and schedule your content using a content calendar.

What topics does this course cover?

The course covers distinguishing your brand, developing your voice, paid versus in-house content, employing influencers, enlisting employees, conducting and using research, and planning a content calendar.

Does the course explain the difference between paid and in-house content?

Yes. The course covers the benefits and drawbacks of using paid content compared to in-house social media content.

Will I be able to apply what I learn to my brand?

By the end of the course you should be able to identify your brand's unique selling point (USP), develop a unique voice for your brand, and plan and schedule content using a content calendar.

Is there a way to check my understanding in this course?

Yes. The course includes a Test Your Knowledge lesson.