Leveraging Technology

Learn to successfully leverage technology in your business.

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Course: On-Demand

Intermediate Provider : Thérèse Byrne 6 chapters · 52 Lessons · 1h 19m in Arabic, English, Spanish

Course Description

Leveraging Technology is an online course that will help you learn how to successfully manage technology in your business. Nowadays, technology and digital trends are the most useful tools for modern enterprises. Learn how to maximize your skills and knowledge about technology in order to increase your sales in the market. Because customers in this digital era are increasingly technology-savvy, businesses must also keep on innovating.

This course will also give you insights on how to delegate tasks to avoid overwhelming your team. You will discover different ways to track the overall progress in your business, and analyze your marketing digitally. At the end of this course, you will have a good overview of the many modern marketing technologies and applications available or emerging today, and be confident in utilizing them to achieve your company's innovation agenda.

What You'll Learn

Leverage technology in your business to increase sales and drive innovation
Build an innovation agenda and implement change that works in the workplace
Delegate tasks to avoid overwhelming your team and track overall business progress
Apply marketing technologies including email applications, marketing automation, CRM/SFM, CMS, and digital marketing analytics
Leverage customer insights and analytics to differentiate and personalize customer experiences
Create and manage a digital reputation while delivering positive business results

Key Takeaways

In the digital era, customers are increasingly technology-savvy, so businesses must keep innovating to stay competitive.
Leveraging technology can help maximize skills and knowledge to increase sales in the market.
Delegating tasks helps avoid overwhelming the team, and progress can be tracked digitally.
The course covers the modern technology landscape, including email applications, marketing automation platforms, CRM and SFM, CMS, digital marketing analytics, and the digital marketing stack.
Implementing change that works supports improving customer service and empowering marketing and sales through a closed-loop process.

Frequently Asked Questions

What will I learn in the Leveraging Technology course?

You will learn how to successfully manage and leverage technology in your business, including its benefits, implementing change in the workplace, leveraging customer insights and analytics, innovating using technology, differentiating and personalizing customer experiences, and delivering positive business results.

Who is this course for?

This course is for those in modern enterprises who want to learn how to manage technology in their business and maximize their skills and knowledge about technology to increase sales in the market.

What technologies and tools does the course cover?

The course provides an overview of the technology landscape, including email applications, marketing automation platforms, CRM and SFM, CMS, digital marketing analytics, data warehouse and marketing data mart, the digital marketing stack, tools for inside sales and prospecting, presentation tools, tools to stay informed, and learning technologies.

What outcome can I expect by the end of the course?

By the end of the course, you will have a good overview of the many modern marketing technologies and applications available or emerging today, and be confident in utilizing them to achieve your company's innovation agenda.

Is this course delivered online?

Yes, Leveraging Technology is an online course.