(logo theme music) Welcome to Fintech and Emerging Technologies. We are living in an era of digitalization and the business environment is now handling increasingly more content. The following lessons will explore the changes, challenges, and opportunities influenced by events that have already occurred in the ongoing technological revolution, specifically within the Fintech world. The overall productivity achieved through technology in today's society has surpassed expectations, and the speed of innovation and creation has changed our lifestyle. For example, 30 years ago, the internet was limited to commercial use. Today, the world has over 6 billion Smartphone users. Mark Zuckerberg started coding for FaceMash in 2003, which turned into the global phenomenon known as Facebook. Less than two decades later, his company has generated 2.85 billion users all around the globe. In our increasingly digital world, it is possible to communicate with other people in almost any place at any time. With the ability to communicate more efficiently, came a large shift in consumer culture due to a variety of technological innovations. Consumers now have access to more products and services than ever before. Convenience and material satisfaction are influential factors in this consumer-driven change. Another aspect of this digital revolution is the increase in information and data, which has caused many consumers to feel overwhelmed and confused when choosing a product or service. The concept of the on-demand world was created by the digital Marketplace and High-Tech companies. The whole idea is about reorganizing the available resources to meet customers' new demands, via new technologies or business solutions. There are three key features associated with the on-demand world. Fast, simple, and mobile. Services provided in the on-demand world, must be fast, or you might lose business. For example, if you run a peer to peer online lending business, and it takes a while for the loan application to process or the approval notice to show, potential customers might leave the site and never return. Consumers enjoy a quick buying process because they value their time. Another important factor in the on-demand world is simplicity, which includes a user-friendly experience. Customers want to be able to easily access your website, use your interface, and understand your company's product or service. Consumers are more likely to fulfill a simple buying process than a complicated one because it reduces the amount of stress and wasted time. An on-demand world also requires mobility. The introduction of smartphones has allowed many companies to expand their reach and provide excellent customer service to people around the world. For example, banking apps have given consumers access to their financial profiles at any time and get real-time updates from their smartphone. Consumers appreciate mobility because it offers them more freedom and convenience.