KnowledgeCity

Using Financial Ratios for Profit Series

Financial ratios are critical tools for business managers.

Financial ratios are critical tools for business managers. They enable analysis and comparison of financial relationships among the accounts on a firm's financial statements. By calculating these ratios, managers make informed decisions about the firm’s profitability, solvency, and liquidity. In this course, you will learn how financial ratios aid a firm’s decision-making and also keep investors informed. You’ll explore the factors shaping financial ratio analysis and profitability. You’ll also learn about profitability ratios and other categories of financial ratios. Upon completion, you’ll have a fundamental understanding of these ratios’ limitations and uses. 

Learning Objectives

  • Learn how to use financial ratios
  • Learn to compare the ratios of a given company to their competitors 
  • Learn to use ratios to determine profitability
  • Learn the potential limitations of financial ratios 

Author: Glenn Dickerson

Duration: 58m · 21 lessons
Level: Beginner
Language: English

Skills you’ll gain

Expense RatiosFinancial AnalysisPrice Earnings RatiosProfitability ManagementProfitability AnalysisRatios Analysis

What You'll Learn

  • Use financial ratios to analyze and compare financial relationships among a firm's accounts
  • Compare a given company's ratios to those of its competitors
  • Apply profitability ratios, margin ratios, and return ratios to determine profitability
  • Interpret common size analysis and the DuPont analytical framework
  • Distinguish between efficiency, leverage, liquidity, and market value ratios
  • Recognize the potential limitations of financial ratios

Key Takeaways

  • Financial ratios are critical tools that let managers analyze and compare financial relationships among the accounts on a firm's financial statements.
  • By calculating these ratios, managers make informed decisions about a firm's profitability, solvency, and liquidity.
  • Financial ratios aid a firm's decision-making and also keep investors informed.
  • The course covers multiple categories of ratios, including profitability, margin, return, efficiency, leverage, liquidity, and market value ratios.
  • Financial ratios have limitations, including those related to historical data, excess data, and comparability.

Frequently Asked Questions

Who is this course for?

It is designed for business managers, who use financial ratios to analyze financial relationships and make informed decisions about a firm's profitability, solvency, and liquidity. It also addresses keeping investors informed.

What financial ratios does the course cover?

The course covers profitability ratios along with other categories, including margin ratios, return ratios, efficiency ratios, leverage ratios, liquidity ratios, and market value ratios. It also covers common size analysis and the DuPont analytical framework.

What skills will I gain from this course?

You will gain skills in financial analysis, profitability analysis, profitability management, ratios analysis, expense ratios, and price earnings ratios.

Will I learn the limitations of financial ratios?

Yes. Upon completion you will have a fundamental understanding of these ratios' limitations and uses, including limitations related to historical data, excess data, and comparability.

What will I be able to do after completing the course?

You will be able to use financial ratios, compare a company's ratios to those of its competitors, use ratios to determine profitability, and understand the potential limitations of financial ratios.

Transcript

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Welcome to KnowledgeCity's course: Using Financial Ratios for Profit. In this course, you'll learn about: performing financial ratio analysis, why it's important to understand the role that ratios play in an organization's profitability, the different types of profitability ratios, ratios that measure how well an organization utilizes its assets to generate income, how ratios are used to determine profitability, and the benefits and limitations associated with the use of these ratios. By the end of this course, you will know how to use financial ratios to improve your business's profits and foster growth. Let's get started.

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