KnowledgeCity

Developing Your Marketing Plan Series

What are the foundational components of a marketing plan?

What are the foundational components of a marketing plan? This course shows you how to write a plan that offers clear direction for all your organization’s marketing efforts. It also demonstrates how to develop a comprehensive understanding of the industry you operate in, the customers you want to attract, the products you want to offer, the markets you want to target, and the macro environmental factors that influence your company.

You will learn about PESTEL and SWOT analysis tools, which will aid in the development of your marketing plan. You will also learn about the tactical elements that will help you develop your value proposition, marketing mix, budget, and forecast. After finishing this course, you will be able to create your core strategic approach, action plan, and key performance indicators.

Learning Objectives

  • Learn how to develop a strategic marketing plan
  • Learn how to conduct proper marketing research
  • Discover how to write a proposition statement
  • Learn the “4 Ps” of marketing
  • Analyze your market, product, and customers

Author: Marc Weniger

Duration: 43m · 17 lessons
Level: Intermediate
Language: English

Skills you’ll gain

Business MarketingCourse DevelopmentMarketingMarketing Communications Planning FrameworkMarketing ManagementMarketing Planning

What You'll Learn

  • Develop a strategic marketing plan that gives clear direction for your organization's marketing efforts
  • Conduct proper marketing research and analyze your industry, market, products, customers, and competitors
  • Apply PESTEL and SWOT analysis tools to inform your marketing plan
  • Write a value proposition, proposition statement, and the 4 Ps marketing mix
  • Build the budget and forecast sections of your plan
  • Create your core strategic approach, action plan, and key performance indicators (KPIs)

Key Takeaways

  • A marketing plan provides clear direction for all of an organization's marketing efforts.
  • Developing the plan requires understanding the industry, customers, products, target markets, and the macro environmental factors influencing the company.
  • PESTEL and SWOT analysis tools aid in developing the marketing plan.
  • Tactical elements such as the value proposition, marketing mix, budget, and forecast support the plan's development.
  • Completing the course enables you to create a core strategic approach, action plan, and key performance indicators.

Frequently Asked Questions

What will I learn in this course?

You will learn how to develop a strategic marketing plan, conduct proper marketing research, write a proposition statement, apply the "4 Ps" of marketing, and analyze your market, product, and customers.

What analysis tools does this course cover?

The course covers PESTEL and SWOT analysis tools, which aid in the development of your marketing plan.

Does this course cover the financial side of a marketing plan?

Yes. It covers tactical elements including the value proposition, marketing mix, budget, and forecast, with lessons on writing the budget and forecast sections.

What will I be able to do after finishing the course?

After finishing, you will be able to create your core strategic approach, action plan, and key performance indicators (KPIs).

What skills does this course build?

It builds skills in business marketing, course development, marketing, the marketing communications planning framework, marketing management, and marketing planning.

Transcript

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Transcript of the free preview lesson. Remaining lessons unlock with the full course.

Welcome to KnowledgeCity's course, Developing Your Marketing Plan. In this course, you'll learn how to develop the core components of your marketing plan, as well as how they apply to all types of businesses. You'll also learn the importance of stakeholder input and a company's mission and vision. We'll cover the strategic approaches used in a marketing plan, and discuss the industry, customers, products and macro environment of your business, along with PESTEL and SWOT analysis tools to further explore your market. finally, you'll see how to execute the strategies you develop and learn about the value proposition, marketing mix, marketing forecast, and key performance indicators. These tactics will help you put your plan into practice. Let's get started.

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