Social Media Community Building

Name: Social Media Community Building
Author: Carol Vollmer Pope

Boost engagement with your brand’s online community

Preview the first lesson free — get full access to all 3 lessons.

Course: On-Demand

Community building is an important part of your social media marketing strategy. We'll talk about why and how to leverage social media to build a community, as well as boosting and moderating community engagement. Community building involves drawing together current customers to form a loyal base composed of the people who like what you're saying and want to hear more. They're active members of your social media networks, buying your products on a regular basis. They can become your brand evangelists, spreading word of your product or service to their friends and family. A key element of community building revolves around passion. Think about why you developed your product or service. It most likely developed around a key need, activity or purpose. Your passion for this purpose is what drives your business. Share it and your future plans with your social media community. Communicate your passion for customer service as well. These all build customer loyalty. Once you've shared your passion, continue to do so through storytelling within your social media community. Evoke a motion as you connect with customers. Share the story behind your business. For example, let's consider Tom's the shoe company and its story. Founder Blake Mykoski was traveling through Argentina in 2006 and saw thousands of children without shoes. He decided to create a company offering an Argentinian shoe design based on the model of buy a pair, give a pair. After only a year, Mykoski was able to organize a shoe drop in low income Buenos Aires slums, providing shoes for kids. A commercial for Tom's spread throughout social media in 2009. In turn, spreading word of the company's charity work and leading to several celebrities to endorse it. Focus your social media posts on solving problems for your customers. Be solution focused and listen to your customers. What are they posting about? Do they have any issues with you or your products? Address and solve issues immediately. Make customer service a way of life as you retain current customers and draw in new ones.

Beginner Provider : Carol Vollmer Pope 3 Lessons · 7m in Arabic, German, English, Spanish, French, Portuguese, Chinese

Course Description

Social media permits instant communication with friends and family around the world. It also makes connecting with your customers and target audience just as easy. Once you understand the basic elements you need to run an efficient online marketing campaign, you can begin to define your audience, prepare your social media marketing plan, and select the social media networks and programs to best meet your brand’s needs. With the right tools and techniques, you can create and schedule engaging content to further connect with your customers and broaden your brand’s online community.

This course on Community Building covers how to build and maintain your online community, with particular focus on leveraging social media posts. You will learn how to measure the social media engagement of your followers, as well as how to boost engagement through communicating with your followers on social media sites, and how to moderate your online community.

What You'll Learn

Create an online community using social media platforms
Build community members' trust by solving customer problems
Measure the social media engagement rate of your followers
Increase social media engagement through interaction with followers
Boost engagement by communicating with your followers on social media sites
Moderate your online community

Key Takeaways

Understanding the basic elements of an online marketing campaign lets you define your audience, prepare a social media marketing plan, and select the networks and programs that best meet your brand's needs.
Building and maintaining an online community focuses on leveraging social media posts.
Developing community members' trust comes from solving customer problems.
Engagement can be boosted by communicating with and interacting with followers on social media sites.
Moderating your online community is part of maintaining it.

Frequently Asked Questions

What does this course cover?

This course on Community Building covers how to build and maintain your online community, with particular focus on leveraging social media posts. It includes measuring the social media engagement of your followers, boosting engagement by communicating with followers, and moderating your online community.

What skills will I gain from this course?

You will gain skills in social media, social media content, social media engagement, social media management, social media marketing, and social media planning.

What lessons are included?

The course includes three lessons: Leveraging Social Media to Build Your Community, Boosting Engagement in Your Community, and Moderating Your Community.

Will I learn how to measure engagement?

Yes. The course teaches you how to measure the social media engagement rate of your followers and how to increase engagement through interaction with followers.