Enjoying the preview?
This is the free first lesson. Get full access — request a demo or sign in.
Business Plan Components
Learn what a business plan is and what purpose it servesPreview the first lesson free — get full access to all 12 lessons.
Beginner Provider : Joseph Rice 3 chapters · 12 Lessons · 43m in Arabic, English, Spanish
Course Description
A business plan is a document that outlines the objectives, strategies, and financial projections of a business. It’s a road map that provides a detailed guide for how a company plans to operate and grow. It helps entrepreneurs and business owners clarify their vision. It makes businesses articulate their business’s missions, goals, and strategies in a concise and coherent manner. This clarity guides a business and ensures that everyone involved in the business is aligned with the same purpose and direction. Creating a plan helps companies outline the steps they need to take and the milestones they need to achieve to be successful. In short, a business plan helps leaders make informed decisions.
In this course on Business Plan Components, we’ll define what a business plan is by explaining its overall purpose. We’ll dive into the different parts of a business plan to demonstrate the importance and role of each section. We’ll also describe why each section is necessary so that you can account for the important details in your own plan.
What You'll Learn
- Define what a business plan is and explain its overall purpose
- Identify the different parts of a business plan and the role of each section
- Write an executive summary and business description
- Develop a competitor analysis, marketing plan, and sales strategy
- Outline brand strategy, operational planning, and financial planning
- Account for the important details needed in your own business plan
Key Takeaways
- A business plan is a document that outlines the objectives, strategies, and financial projections of a business and serves as a road map for how a company plans to operate and grow.
- A business plan helps entrepreneurs and business owners clarify their vision and articulate the business's mission, goals, and strategies in a concise and coherent manner.
- This clarity guides a business and ensures everyone involved is aligned with the same purpose and direction.
- Creating a plan helps companies outline the steps and milestones they need to achieve to be successful and helps leaders make informed decisions.
- The course explains the purpose of a business plan and describes why each section is necessary so you can account for the important details in your own plan.
Frequently Asked Questions
What does this course cover?
The course defines what a business plan is by explaining its overall purpose, dives into the different parts of a business plan to demonstrate the importance and role of each section, and describes why each section is necessary.
Who is this course for?
It is intended for entrepreneurs and business owners who want to clarify their vision and articulate their business's mission, goals, and strategies.
Which sections of a business plan are taught?
Lessons cover the Executive Summary, Business Description, Competitor Analysis, Products and Services, Marketing Plan and Sales Strategy, Brand Strategy, Operational Planning, Financial Planning, and Appendix.
How will my learning be checked?
The course includes a Test Your Knowledge lesson to check your understanding.
Professional Certifications and Continuing Education Units (CEUs)
Project Management Institute (PMI®)
Professional Development Units (PDUs): 0.75
KnowledgeCity has been reviewed and approved by the PMI® Authorized Training Partner Program. Users can maintain your PMI credentials by earning PDUs from KnowledgeCity qualified courses in Project Management, Business Management, Leadership and many others.
Society for Human Resource Management (SHRM®)
Professional Development Credits (PDCs): 0.75
KnowledgeCity is approved by SHRM as a Recertification General Provider to offer SHRM-CP or SHRM-SCP professional development credits (PDCs). By taking the courses approved by SHRM, KnowledgeCity can award SHRM Professional Development Credits (PDCs) for HR knowledge and competency programs related to the SHRM Body of Applied Skills and Knowledge™ (the SHRM BASK™).
