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Developing a Retail Marketing Strategy
Developing a winning retail strategyPreview the first lesson free — get full access to all 6 lessons.
Advanced Provider : Karen Krantz 6 Lessons · 15m in Arabic, German, English, Spanish, French, Portuguese, Chinese
Course Description
Technology is much different than it was 10 years ago, and so are consumers. Online shopping has become a more common practice for the average person, which makes the internet an ideal setting for marketing to potential customers. Establishing a strong online presence increases the chances for touchpoints to occur, and it is crucial for every modern business. This course will help you understand the components of developing a retail marketing strategy. You will learn the importance of a unique selling proposition. You will examine the application of customer mapping in the digital world to stay competitive. You will also explore the value of dynamic pricing and strategies to incorporate into a retail marketing plan throughout your business.
What You'll Learn
- Define a unique selling proposition for a retail business
- Identify consumer mapping in a digital world to stay competitive
- Understand dynamic pricing and its value in retail marketing
- Apply a retail marketing plan to your business strategy
- Explore strategies for influencing customers to make a purchase
- Examine the components of developing a retail marketing strategy
Key Takeaways
- Establishing a strong online presence increases the chances for touchpoints to occur and is crucial for every modern business.
- Online shopping has become a more common practice, making the internet an ideal setting for marketing to potential customers.
- A unique selling proposition is an important component of a retail marketing strategy.
- Customer mapping in the digital world helps a business stay competitive.
- Dynamic pricing is a strategy that can be incorporated into a retail marketing plan.
Frequently Asked Questions
What will I learn in this course?
You will learn the components of developing a retail marketing strategy, including defining a unique selling proposition, identifying consumer mapping in a digital world, understanding dynamic pricing, and applying a retail marketing plan to strategy.
What topics does this course cover?
The course covers creating a unique selling proposition, customer mapping in the digital world, dynamic pricing, and influencing customers to make a purchase.
What skills does this course help develop?
It helps develop skills in digital customer strategy, marketing management, marketing planning, marketing strategies, retail management, and retail marketing strategy.
Why does this course emphasize online presence?
Because online shopping has become more common, the internet is an ideal setting for marketing, and establishing a strong online presence increases the chances for touchpoints to occur, which is crucial for every modern business.
