Course Description
In this Principles of Online Reputation Management course, you’ll learn about factors that shape your business’s online reputation and how to respond to reviews ethically and effectively. You’ll also explore key strategies for protecting and growing your digital presence.
A company’s online reputation can impact everything from customer loyalty to employee morale. In this course, you’ll learn how online reputation management, or ORM, helps businesses build trust in a digital-first world. You’ll explore how internal behavior and external feedback, like online reviews and news coverage, come together to shape public opinion. You’ll also examine the growing influence of customer reviews across platforms like Google and Yelp.
Through real-world examples, you’ll learn how ethical ORM supports long-term business success and why shortcuts like fake reviews or review gating can hurt your brand. You’ll practice strategies for writing respectful review responses and staying compliant with platform and legal guidelines. By the end of this course, you’ll have the tools to manage your business’s reputation with confidence and care.
Learning Objectives:
- Define online reputation management and its role in business
- Identify factors that shape your brand’s public image
- Explain how customer reviews affect trust and buying decisions
- Recognize ethical and legal guidelines for handling online feedback
- Apply practical strategies to build and protect your online reputation
Skills You Will Learn
- Reputation Management
- Response Rate
- Trust Administration
What You'll Learn
- Define online reputation management (ORM) and explain its role in business
- Identify the factors and reputation drivers that shape your brand's public image
- Explain how customer reviews on platforms like Google and Yelp affect trust and buying decisions
- Recognize the ethical and legal guidelines for handling online feedback
- Apply practical strategies to write respectful review responses and protect your online reputation
- Examine why shortcuts like fake reviews or review gating can hurt your brand
Key Takeaways
- A company's online reputation can impact everything from customer loyalty to employee morale.
- Online reputation management helps businesses build trust in a digital-first world by aligning internal behavior with external feedback such as reviews and news coverage.
- Customer reviews across platforms like Google and Yelp have a growing influence on public opinion and buying decisions.
- Ethical ORM supports long-term business success, while shortcuts like fake reviews or review gating can harm a brand.
- Writing respectful review responses and staying compliant with platform and legal guidelines are core ORM practices.
Frequently Asked Questions
What is this course about?
It teaches the principles of online reputation management (ORM): the factors that shape a business's online reputation, how to respond to reviews ethically and effectively, and key strategies for protecting and growing your digital presence.
What will I be able to do after completing this course?
You'll be able to define ORM and its role in business, identify factors that shape your brand's public image, explain how customer reviews affect trust and buying decisions, recognize ethical and legal guidelines for handling online feedback, and apply practical strategies to build and protect your online reputation.
Does the course cover ethical and legal aspects of handling reviews?
Yes. It examines ethical considerations in ORM, including why shortcuts like fake reviews or review gating can hurt your brand, and how to stay compliant with platform and legal guidelines when responding to reviews.
What topics or lessons are included?
Lessons include an Introduction, Understanding Online Reputation Management, Reputation Drivers and Proactive Online Presence, The Power of Customer Reviews, Ethical Considerations in ORM, and a Test Your Knowledge check.
What skills does this course help build?
It builds skills in reputation management, response rate, and trust administration.
