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Introducing New Product Development
Learn how new product development connects with all aspects of your businessPreview the first lesson free — get full access to all 8 lessons.
Intermediate Provider : Scott Applebee 8 Lessons · 22m in Arabic, German, English, Spanish, French, Portuguese, Chinese
Course Description
New product development is connected to all aspects of your business. In this Introducing New Product Development course, you will learn how new product development connects with design thinking, the customer experience, and the product experience. You will also understand how strategy, research, and process set the direction for product development.
Learn to understand how new product development relates to the four phases of the product life cycle—introduction, growth, maturity, and decline—with introduction being both the end of one life cycle and the start of the next.
Product strategy creates a roadmap for your company’s products. You will discover how this strategy creates focus for product ideation and product development. You’ll also learn a couple current product development process models that describe which activities occur at different phases of a project.
What You'll Learn
- Describe how the product life cycle's four phases (introduction, growth, maturity, decline) connect to new product development
- Explain how the customer experience (CX) connects to product ideation
- Explain how design thinking and the product experience (PX) converge
- Connect business strategy, product strategy, and product development into a single roadmap
- Identify the different phases in a tollgate product development process model
- Recognize how strategy, research, and process set the direction for product development
Key Takeaways
- New product development connects with design thinking, the customer experience, and the product experience across all aspects of a business.
- The product life cycle has four phases—introduction, growth, maturity, and decline—with introduction being both the end of one life cycle and the start of the next.
- Product strategy creates a roadmap for a company's products and provides focus for product ideation and development.
- Product development process models describe which activities occur at the different phases of a project.
- Strategy, research, and process together set the direction for new product development.
Frequently Asked Questions
What does this course cover?
It covers how new product development connects with design thinking, the customer experience, and the product experience, and how strategy, research, and process set the direction for product development. It also explains the four phases of the product life cycle and current product development process models, including the tollgate model.
How does new product development relate to the product life cycle?
The course explains that new product development relates to the four phases of the product life cycle—introduction, growth, maturity, and decline—with introduction being both the end of one life cycle and the start of the next.
What is the role of product strategy in this course?
Product strategy creates a roadmap for a company's products, and the course shows how this strategy creates focus for product ideation and product development.
What process models does the course teach?
The course covers a couple of current product development process models that describe which activities occur at different phases of a project, including identifying the phases of a tollgate product development process model.
What topics are included in the lessons?
Lessons include an introduction, new product development and the product life cycle, product ideation and customer experience (CX), design thinking and product experience (PX), the importance of research and strategy, models, strategies, and a knowledge test.
