Customer Experience and Brand Awareness

Name: Customer Experience and Brand Awareness
Author: Jayanta Banerjee

Understand the concept of brand awareness and how it relates to the customer experience.

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Course: On-Demand

Welcome to KnowledgeCity's course on brands and the customer experience. In this course, you'll learn the basics of what a brand is, and how it contributes to the customer experience. You'll explore different ways to establish a brand's identity, and how it relates to customer conversion. You'll also learn about the objectives of brand awareness, and how awareness fits into the process of brand management. Most people interact with brands constantly, and they often choose them for reasons that satisfy specific wants or needs. Companies prosper when they have well-known brands that appeal to a wide range of customers. Put simply, a brand is the identity businesses give their products or services to distinguish them from their competition. A brand's popularity is an asset worth caring for, as brands have now become just as valuable as the products themselves. Customers often emotionally connect with them and buy from the ones they believe in. One potential obstacle in building a strong relationship between a brand and customers are counterfeiters who could fool customers into purchasing a duplicate product. These fake products are generally of low quality, sometimes even affecting users' health and safety. Counterfeits often pose as the original brand by plagiarizing a company's logo or name. As a recent report from Statista states, branded apparel lost 26.3 billion euros, and pharmaceutical companies lost 10.2 billion euros to counterfeiters in just one year. Registering their trademark and continuously monitoring the marketplace are two ways a company can protect their brand and discourage counterfeiters. Distinct branding can also help customers spot differences between real and imitation products. Customers form perceptions about a brand from all the positive and negative experiences that they have with that brand over time. Through these interactions, customers can develop expectations. A brand can only deliver a perfect customer experience if it understands these expectations and succeeds in crafting a suitable identity. Now more than ever, customer experience is quickly becoming an even more important way companies differentiate themselves from others. Amazon founder, Jeff Bezos has been quoted in an interview with Wired magazine saying, "A brand for a company is like a reputation for a person." The right brand elements and personality creates a positive image of the brand in a customer's mind, and increases the chance of customer satisfaction. The more times a brand pleases a customer, the more healthy revenue will be generated. Branding often acts as a first impression for a customer of a product or service, for better or worse, and as such, it's a component of business worth protecting.

Intermediate Provider : Jayanta Banerjee 5 Lessons · 15m in Arabic, German, English, Spanish, French, Portuguese, Urdu, Chinese

Course Description

An important aspect of any organization’s brand-management efforts is developing successful brand-awareness campaigns, which can be carefully designed to encourage target customers to establish favorable and long-lasting opinions about your brand. Using these campaigns to develop your organization’s brand awareness is an important step in the customer-acquisition process. By learning different strategies for increasing awareness, and establishing your unique and memorable brand identity, you can increase your organization’s overall sales, consumer interactions, and brand equity.

This Customer Experience and Brand Awareness course will explain what a brand is and how it relates to your organization’s customer experience and customer conversion rates. You’ll learn the importance of establishing a unique and effective brand identity to increase brand recognition and brand recall with your target audience. This course will explore the common overall objectives of brand awareness and explain how these campaigns can fit within your existing brand-management strategies.

What You'll Learn

Learn about the customer experience and how a brand relates to it
Explore the objectives of brand awareness and how campaigns fit within brand-management strategies
Understand brand identity and how it increases brand recognition and brand recall
Examine how brand identity relates to customer conversion rates
Discover strategies for increasing brand awareness with your target audience
Connect customer awareness to overall brand management

Key Takeaways

Brand-awareness campaigns can be designed to encourage target customers to form favorable and long-lasting opinions about your brand.
Using brand-awareness campaigns to develop brand awareness is an important step in the customer-acquisition process.
Increasing awareness and establishing a unique, memorable brand identity can raise an organization's overall sales, consumer interactions, and brand equity.
Establishing a unique and effective brand identity is important for increasing brand recognition and brand recall with a target audience.
Brand-awareness campaigns can fit within an organization's existing brand-management strategies.

Frequently Asked Questions

What does the Customer Experience and Brand Awareness course cover?

The course explains what a brand is and how it relates to your organization's customer experience and customer conversion rates. It covers establishing a unique and effective brand identity to increase brand recognition and recall, explores the common objectives of brand awareness, and explains how brand-awareness campaigns fit within existing brand-management strategies.

What will I learn in this course?

You will learn about the customer experience, explore the objectives of brand awareness, and understand brand identity. Lessons cover brands and the customer experience, brand identity and customer conversion, brand awareness and its objectives, and customer awareness and brand management.

How does brand awareness relate to acquiring customers?

Using brand-awareness campaigns to develop your organization's brand awareness is an important step in the customer-acquisition process, and these campaigns can be designed to encourage target customers to establish favorable and long-lasting opinions about your brand.

Is there a way to check my understanding in this course?

Yes. The course includes a Test Your Knowledge lesson.

Professional Certifications and Continuing Education Units (CEUs)

Society for Human Resource Management (SHRM®)

Professional Development Credits (PDCs): 0.5

Certification Program Categories:

Leadership & NavigationBusiness AcumenConsultationGlobal MindsetEthical PracticeRelationship ManagementAnalytical AptitudeCommunicationDiversity, Equity & Inclusion

KnowledgeCity is approved by SHRM as a Recertification General Provider to offer SHRM-CP or SHRM-SCP professional development credits (PDCs). By taking the courses approved by SHRM, KnowledgeCity can award SHRM Professional Development Credits (PDCs) for HR knowledge and competency programs related to the SHRM Body of Applied Skills and Knowledge™ (the SHRM BASK™).