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Ideation in Marketing Series
Understand the ideation process and how to implement itPreview the first lesson free — get full access to all 14 lessons.
Beginner Provider : Laura Portolese 5 chapters · 14 Lessons · 40m in Arabic, German, English, Spanish, French, Portuguese, Chinese
Course Description
We all have sat around the conference table and bounced ideas off each other over coffee and doughnuts. The process of generating new ideas is called ideation, and this course explores how you can utilize ideation in marketing your company and making it more competitive.
You will learn about how the ideation process can be used in solving marketing problems. You will also learn about the types of ideation used in marketing. Upon completion of this course, you will better understand how a structured ideation process can boost your marketing campaigns.
What You'll Learn
- Understand the importance of ideation in marketing and how it makes a company more competitive
- Articulate and implement the steps needed to run a successful ideation session
- Apply idea generation techniques and types of innovation used in marketing
- Identify and address ideation biases while refining goals
- Optimize the pre-planning process and set up the right environment for ideation
- Categorize and refine ideas into actionable steps and turn them into reality
Key Takeaways
- Ideation is the process of generating new ideas, and this course explores how to use it to market a company and make it more competitive.
- A structured ideation process can boost marketing campaigns and help solve marketing problems.
- The course covers ideation as strategic, structured play, including idea generation techniques and types of innovation in marketing.
- Learners address ideation biases, set their environment, and optimize pre-planning before running an ideation workshop.
- The course guides learners through building development stages and turning ideas into reality through actionable steps.
Frequently Asked Questions
What is this course about?
It explores how to use ideation, the process of generating new ideas, in marketing your company and making it more competitive, including how ideation can be used to solve marketing problems and the types of ideation used in marketing.
What skills will I gain from this course?
The course develops skills in brainstorming, creative thinking, ideation, brand marketing, marketing concepts, and marketing planning.
What topics and lessons does the course cover?
Lessons include Ideas, Inspiration, and Motivation; Types of Innovation in Marketing; Idea Generation Techniques; Ideation as Strategic, Structured Play; Ideation Biases; Set Your Environment; Building the Development Stages; Running an Ideation Workshop; and Turning Ideas into Reality, with knowledge checks and a conclusion.
What will I be able to do after completing this course?
Upon completion you will better understand how a structured ideation process can boost your marketing campaigns, and you will be able to run your own ideation session and address the steps for implementing ideas.
