We all have sat around the conference table and bounced ideas off each other over coffee and doughnuts.
We all have sat around the conference table and bounced ideas off each other over coffee and doughnuts. The process of generating new ideas is called ideation, and this course explores how you can utilize ideation in marketing your company and making it more competitive.
You will learn about how the ideation process can be used in solving marketing problems. You will also learn about the types of ideation used in marketing. Upon completion of this course, you will better understand how a structured ideation process can boost your marketing campaigns.
LEARNING OBJECTIVES
- Understand the importance of ideation in marketing
- Articulate the steps needed to implement a successful ideation session
- Run your own ideation session and address the steps for implementing ideas
- Refine your goals and evaluate ideation biases
- Optimize your pre-planning process
- Categorize and refine ideas for actionable steps
- Understand the importance of ideation in marketing
Skills you’ll gain
BrainstormingCreative ThinkingIdeationBrand MarketingMarketing ConceptsMarketing PlanningWhat You'll Learn
- Understand the importance of ideation in marketing and how it makes a company more competitive
- Articulate and implement the steps needed to run a successful ideation session
- Apply idea generation techniques and types of innovation used in marketing
- Identify and address ideation biases while refining goals
- Optimize the pre-planning process and set up the right environment for ideation
- Categorize and refine ideas into actionable steps and turn them into reality
Key Takeaways
- Ideation is the process of generating new ideas, and this course explores how to use it to market a company and make it more competitive.
- A structured ideation process can boost marketing campaigns and help solve marketing problems.
- The course covers ideation as strategic, structured play, including idea generation techniques and types of innovation in marketing.
- Learners address ideation biases, set their environment, and optimize pre-planning before running an ideation workshop.
- The course guides learners through building development stages and turning ideas into reality through actionable steps.
Frequently Asked Questions
What is this course about?
It explores how to use ideation, the process of generating new ideas, in marketing your company and making it more competitive, including how ideation can be used to solve marketing problems and the types of ideation used in marketing.
What skills will I gain from this course?
The course develops skills in brainstorming, creative thinking, ideation, brand marketing, marketing concepts, and marketing planning.
What topics and lessons does the course cover?
Lessons include Ideas, Inspiration, and Motivation; Types of Innovation in Marketing; Idea Generation Techniques; Ideation as Strategic, Structured Play; Ideation Biases; Set Your Environment; Building the Development Stages; Running an Ideation Workshop; and Turning Ideas into Reality, with knowledge checks and a conclusion.
What will I be able to do after completing this course?
Upon completion you will better understand how a structured ideation process can boost your marketing campaigns, and you will be able to run your own ideation session and address the steps for implementing ideas.
Transcript
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Welcome to KnowledgeCity's course Ideation in Marketing. In this course, we will cover the importance of ideation to solve marketing problems and develop new ideas to enhance current service and product offerings. Marketers who systematically test and apply new ideas to their company will be more competitive in the market. Throughout this course, you will learn what ideation is, elements of the ideation process, and how to successfully facilitate ideation sessions. You will also learn how to take ideas from your ideation session and begin the process of implementation. At the end of this course, you'll understand how to generate a steady stream of ideas that you can use to satisfy customers. Let's get started!
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