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Fundamentals of Marketing
Learn the basics of marketing and the role it plays in your company's strategic planningPreview the first lesson free — get full access to all 3 lessons.
Intermediate Provider : Joseph Rice 3 Lessons · 8m in Arabic, German, English, Spanish, French, Portuguese, Chinese
Course Description
In these lessons, you'll discover how to identify marketing goals and how they relate to your product, service, or organization. You'll also learn the fundamental principles of marketing, including how to identify SMART marketing goals, utilizing the four Ps of marketing, and developing a market-oriented strategy.
What You'll Learn
- Define marketing and identify its core objectives
- Set SMART marketing goals aligned with your product, service, or organization
- Apply the four Ps of marketing
- Develop a market-oriented marketing strategy
- Recognize marketing's role in a company's strategic planning
Key Takeaways
- The course explains the definition of marketing and the objectives it aims to achieve.
- Marketing goals can be identified as SMART goals tied to a product, service, or organization.
- The four Ps of marketing are a fundamental principle covered in the lessons.
- Marketing plays a role in a company's strategic planning.
- Developing a market-oriented strategy is part of the fundamental principles of marketing.
Frequently Asked Questions
What will I learn in this course?
You'll learn how to identify marketing goals and relate them to your product, service, or organization, along with fundamental marketing principles including identifying SMART marketing goals, using the four Ps of marketing, and developing a market-oriented strategy.
What topics do the lessons cover?
The lessons cover Marketing Definition and Objectives, The Four Ps of Marketing, and Marketing's Role in Strategic Planning.
What are the main learning objectives?
To understand the definition of marketing and its objectives, learn the four Ps of marketing, and recognize the role of marketing in your company's strategic planning.
Does this course connect marketing to business strategy?
Yes. It helps you recognize the role of marketing in your company's strategic planning.
