Course Description
Social media permits instant communication with friends and family around the world. It also makes connecting with your customers and target audience just as easy. Once you understand the basic elements you need to run an efficient online marketing campaign, you can begin to define your audience, prepare your social media marketing plan, and select the social media networks and programs to best meet your brand’s needs. With the right tools and techniques, you can create and schedule engaging content to further connect with your customers and broaden your brand’s online community.
This Create Engaging Content course introduces how to create engaging social media content. It will show how to turn the passion or emotional feeling of your product or service into an engaging slogan. You will expand on your slogan to create a social media narrative and develop a brand voice or persona. You will also learn about what type of content you should develop for your social media marketing, explore the types of visual content used in your posts, and learn how to edit your content.
What You'll Learn
- Create a slogan and social media narrative for your product or service
- Develop an engaging brand voice or persona for your brand
- Determine which social media content is appropriate to meet buyer decision phases
- Select appropriate visual content for your target audience
- Identify the types of content used in social media marketing
- Edit your social media content
Key Takeaways
- Understanding the basic elements of an online marketing campaign lets you define your audience, prepare a social media marketing plan, and select the networks and programs that best meet your brand's needs.
- The passion or emotional feeling of your product or service can be turned into an engaging slogan, which can be expanded into a social media narrative.
- Developing a brand voice or persona helps you connect with customers and broaden your brand's online community.
- Choosing the right type of content and visual content supports engaging social media marketing aligned with buyer decision phases.
- With the right tools and techniques, you can create and schedule engaging content to further connect with your customers.
Frequently Asked Questions
What does this Create Engaging Content course cover?
It introduces how to create engaging social media content, including turning the passion or emotional feeling of your product or service into a slogan, expanding that slogan into a social media narrative, developing a brand voice or persona, choosing the right type of content for social media marketing, exploring visual content for posts, and editing your content.
What will I learn to do by the end of the course?
You will learn to create a slogan and social media narrative for your product or service, develop an engaging brand voice or persona, determine which social media content is appropriate to meet buyer decision phases, and select appropriate visual content for your target audience.
What lessons are included in this course?
The course includes Slogans and Narratives; Brand Voices; Types of Content Used in Social Media Marketing (Parts 1 and 2); Visual Content; and Editing Content.
What skills does this course help build?
It helps build skills in Content Creation, Social Media Branding, Social Media Content, Social Media Content Management, Social Media Engagement, and Social Media Marketing.
