Certifying Organizations
Course Description
Research and planning are the first steps of the public relations process, and they can help establish an organization’s objectives and determine the appropriate actions to follow. Research uses quantitative and qualitative data to gain a clear understanding of the public, which helps establish public relations campaign goals. Planning allows public relations personnel to define what actions to take and prioritize. Learning about best practices such as setting clear objectives, specifying your audience, creating a list of tactics, and establishing a budget will equip you to begin your public relations efforts in a logical and confident way.
In this course about Research and Planning in Public Relations, you’ll analyze the role of research and planning in creating an effective public relations strategy. You’ll explore the characteristics of thoughtful and focused research objectives and how various research methods, and sources contribute to your overall plan. You’ll also review the key elements of a successful public relations campaign.
Learning Objectives
- Recognize the Importance of Research and Planning
- Learn How to Set Research Objectives
- Identify Various Research Methods
- Explore the Elements of a Successful Public Relations Plan
What You'll Learn
- Recognize the importance of research and planning in the public relations process
- Set clear and focused research objectives
- Identify various research methods and sources that contribute to a plan
- Explore the elements of a successful public relations plan
- Analyze the role of research and planning in creating an effective public relations strategy
- Review the key elements of a successful public relations campaign
Key Takeaways
- Research and planning are the first steps of the public relations process and help establish an organization's objectives and determine appropriate actions.
- Research uses quantitative and qualitative data to gain a clear understanding of the public, which helps establish public relations campaign goals.
- Planning allows public relations personnel to define what actions to take and prioritize them.
- Best practices include setting clear objectives, specifying your audience, creating a list of tactics, and establishing a budget.
- Thoughtful and focused research objectives, along with various research methods and sources, contribute to the overall public relations plan.
Frequently Asked Questions
What does this course cover?
This course covers the role of research and planning in creating an effective public relations strategy, including the characteristics of focused research objectives, how various research methods and sources contribute to your plan, and the key elements of a successful public relations campaign.
What will I learn to do in this course?
You will learn to recognize the importance of research and planning, set research objectives, identify various research methods, and explore the elements of a successful public relations plan.
What best practices does the course teach?
The course teaches best practices such as setting clear objectives, specifying your audience, creating a list of tactics, and establishing a budget, equipping you to begin your public relations efforts in a logical and confident way.
What topics are included in the lessons?
Lessons include Research, Planning, and Public Relations Strategy; Research Objectives and Methods; The Public Relations Planning Process; Elements of a Successful Public Relations Plan; and a Test Your Knowledge assessment.
Professional Certifications and Continuing Education Units (CEUs)
Professional Development Credits (PDCs): 0.5
KnowledgeCity is approved by SHRM as a Recertification General Provider to offer SHRM-CP or SHRM-SCP professional development credits (PDCs). By taking the courses approved by SHRM, KnowledgeCity can award SHRM Professional Development Credits (PDCs) for HR knowledge and competency programs related to the SHRM Body of Applied Skills and Knowledge™ (the SHRM BASK™).
