This “Marketing Principles” course will help you conduct research using different methods to locate new customers, identify their needs, and promote…
This “Marketing Principles” course will help you conduct research using different methods to locate new customers, identify their needs, and promote products and services effectively to increase sales. This course will help you have a better understanding of marketing and its development and evolution. It will also help you become more knowledgeable about e-commerce, something that will give you an edge in nearly every business.
You will learn different strategies that could be useful in distributing your products to the market, how to communicate your message effectively and apply a pricing strategies business plan. Discover the art of satisfying an unhappy customer, and how to influence motivation on consumer behavior. By applying all these learning strategies, you can set the stage for success in your business.
Learning Objectives:
- Learn the concepts of marketing
- Explore marketing principles
- Learn how to market your products and increase sales
- Research customer needs and promote your products or services
- Discover product distribution strategies
- Communicate your message effectively
- Conduct your own competitor analysis
Skills you’ll gain
Applied MarketingMarketing ConceptsMarketing ManagementMarketing StrategiesProduct MarketingStudent MarketingWhat You'll Learn
- Learn core marketing concepts and explore foundational marketing principles
- Research customer needs and promote products or services to increase sales
- Discover product distribution strategies and apply the marketing mix of product, price, place, and promotion
- Communicate your marketing message effectively to target customers
- Conduct competitor analysis using tools such as SWOT analysis
- Apply market segmentation, select target markets, and choose a market position for your product
Key Takeaways
- The course traces the development and evolution of marketing through eras including the Agrarian Age, Industrial Revolution, Production Era, Selling Age, Marketing Era, and Relationship Era.
- It teaches the marketing mix built on product, price, place, and promotion.
- It covers moving beyond mass marketing toward market segmentation, target marketing, and product positioning.
- It explains researching customers to locate new customers, identify their needs, and promote products and services effectively to increase sales.
- It addresses e-commerce, pricing strategy, satisfying an unhappy customer, and the influence of motivation on consumer behavior.
Frequently Asked Questions
What will I learn in the Marketing Principles course?
You will learn the concepts and principles of marketing, how to market products and increase sales, how to research customer needs and promote products or services, product distribution strategies, how to communicate your message effectively, and how to conduct your own competitor analysis.
Does this course cover e-commerce?
Yes. The course helps you become more knowledgeable about e-commerce, which it notes can give you an edge in nearly every business.
What topics does the course cover about the history of marketing?
It covers the development and evolution of marketing across the Agrarian Age, the Industrial Revolution, the Production Era, the Selling Age, the Marketing Era, and the Relationship Era.
How does the course approach reaching customers?
It addresses the limitations of mass marketing and teaches market segmentation, target marketing, selecting a target market, analyzing the competition through SWOT analysis, choosing a market position, and positioning the product.
What skills does this course help build?
It develops skills in applied marketing, marketing concepts, marketing management, marketing strategies, product marketing, and student marketing.
Transcript
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Greetings everybody and welcome to Principles of Marketing. My name is Professor Bob Lindquist and I want to welcome to you this course. I think you'll find marketing be one of the most interesting and awesome inspiring parts of business. The opportunity is out there to grow and expand business today is unprecedented. So what we want to do in this class is give you an overview of marketing and what it might take to help you develop a successful business or if you're working for a current ongoing concern to improve and market your products more effectively and efficiently to the consumers. First of all I could tell you a little bit about myself. I am over 30 years plus years of private sector experience in various industries. Marketing is creating products consumers want and getting them into the hands of the consumer while making a profit for the organization. So that's an overview of the course an overview of marketing a little introduction about myself and we'll be tying this all up and moving on as we move on to our next chapter in our course.
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