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Course Description
There are many ways to use collected data. The use cases for data vary based on the content of the collected information, as well as the organization’s objectives. A company can use data to monitor ongoing business operations, as well as to generate insights into how to increase company revenue. An organization may be able to use data to deliver transformational outcomes for the business, or they may end up spending a lot of time and resources analyzing data that is ultimately inconsequential. To best determine the various outcomes that collected data can generate, we need to take into account both how the data was collected, and what specific outcomes are expected.
In these lessons, we’ll explore why organizations are investing heavily in data collection and data analytics. We’ll also look at what needs to be done, once the data is collected, to “activate” that data into something valuable for the business.
What You'll Learn
- Identify the different types of data use cases, including operational and analytical use cases
- Determine how collected data can be used based on how it was collected
- Assess whether a collected dataset can be used as expected for its intended purpose
- Recognize why organizations invest heavily in data collection and data analytics
- Activate collected data into something valuable for the business once it has been gathered
Key Takeaways
- The use cases for data vary based on the content of the collected information and the organization's objectives.
- Companies can use data both to monitor ongoing business operations and to generate insights into how to increase revenue.
- Data can deliver transformational outcomes, or organizations may spend significant time and resources analyzing data that is ultimately inconsequential.
- Determining the outcomes that collected data can generate requires considering both how the data was collected and what specific outcomes are expected.
- Once data is collected, work is needed to activate it into something valuable for the business.
Frequently Asked Questions
What does this course cover?
It explores why organizations are investing heavily in data collection and data analytics, and what needs to be done once data is collected to activate it into something valuable for the business. It covers operational and analytical use cases for data, how the data was collected, and how the data will be used.
What will I learn in this course?
You will learn to identify types of data use cases, understand how data can be used based on how it was collected, and determine whether a collected dataset can be used as expected.
What skills does this course help develop?
The course covers skills in Analytics, Business Analytics, Category Analytics, Data Analysis, Data Classification, and Data Collection.
How is this course structured?
The course is organized into lessons covering Operational and Analytical Use Cases for Data, How the Data Was Collected Matters, and How the Data Will Be Used Matters.









