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HAZWOPER: Dealing with the Media in Emergency Situations
When an emergency happens, news coverage follows. Learn how to work with the media to inform the public while combating misinformation and protecting company interests.Preview the first lesson free — get full access to all 5 lessons.
Essential Provider : KnowledgeCity 5 Lessons · 12m in English
Course Description
Being able to reach a lot of people in a short time is a major benefit in emergency situations—and no one is more eager to help get your message out than the media. Learn how to form media relationships and develop strategies to coordinate your organization’s emergency response.
In these lessons, we’ll discuss how a public information officer (PIO) establishes relationships with existing media and maintains those relationships over time via news releases and conferences. We’ll discuss how a PIO speaks for the company during emergency situations, working with the press to release information and updates. We’ll also discuss how to manage other employees’ interactions with the media. By the end of this course, you’ll know how to work with the media to protect both your public image and the public itself.
What You'll Learn
- Develop an emergency response media strategy to coordinate your organization's communications
- Establish and maintain relationships with existing media over time through news releases and conferences
- Understand how a public information officer (PIO) works with the media on a company's behalf
- Speak for the company during emergency situations, working with the press to release information and updates
- Manage other employees' interactions with the media
- Protect both your public image and the public itself when working with the media
Key Takeaways
- Reaching many people in a short time is a major benefit of working with the media during emergency situations.
- A public information officer (PIO) establishes and maintains relationships with existing media through news releases and conferences.
- The PIO speaks for the company during emergencies, working with the press to release information and updates.
- Part of managing emergency communications involves controlling how other employees interact with the media.
- An effective media approach helps protect both the organization's public image and the public itself.
Frequently Asked Questions
What will I learn in this course?
You'll learn what goes into an emergency response media strategy and how public information officers (PIOs) work with the media on a company's behalf, including establishing and maintaining media relationships and managing employee interactions with the media.
Who serves as the company's voice to the media during an emergency?
A public information officer (PIO) speaks for the company during emergency situations, working with the press to release information and updates.
What topics are covered in the lessons?
The course covers an introduction, establishing and maintaining media relationships, media strategies in emergency situations, managing employee interactions with the media, and a conclusion.
What skills does this course help build?
It builds skills in crisis communications, emergency management, emergency response, hazard communication (HazCom), the Hazardous Waste Operations and Emergency Response Standard (HAZWOPER), and media strategy.
