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These lessons define both microeconomics and macroeconomics. You’ll discover the importance of economics to managers who are responsible for making rational business decisions. In addition, you will explore the theory of supply and demand, the theory of exchange or price, production theory, the theory of capital and investment decisions, and the theory of opportunity cost. You’ll also compare mathematical models and empirical analysis and how consumer behavior affects the decision-making process.
Learning Objectives
It defines microeconomics and macroeconomics and explores the theory of supply and demand, the theory of exchange or price, production theory, the theory of capital and investment decisions, and the theory of opportunity cost. It also compares mathematical models and empirical analysis and examines how consumer behavior affects decision-making.
It is aimed at managers who are responsible for making rational business decisions and who want to understand the importance of economics to that process.
The course develops skills in decision making and understanding economic theories.
The course includes three lessons: Defining Managerial Economics, Theoretical Approaches, and Consumer Behavior and Economic Analysis.
To understand the definition of managerial economics, identify the five generally accepted theories that underline managerial economics, and know how consumer behavior affects economic analysis.