Financial Communication and Investor Relations involve the delivery of financial information and data to audiences or 'stakeholders'.
Financial Communication and Investor Relations involve the delivery of financial information and data to audiences or 'stakeholders'. Financial stakeholders are those people and institutions who have an interest a company's financial activity and success, and are kept informed by communication professionals. These communicators are responsible for maintaining relationships between the company and its stakeholders through a variety of communication methods. This course will provide you with an overview of financial communication and investor relations, how and when communicators contact stakeholders, what influences and impacts the communication process, as well what's involved in a company's financial activity and success.
Learning Objectives
- Understand financial communication and investor relations
- Learn the role of financial communication professionals
- Know who financial stakeholders are and why they are important
- Know who and what makes up the financial community
- Know which financial activities companies report on
- Understand financial influencers and intermediaries
- Learn about financial risk and how companies manage it
- Understand corporate governance and regulatory compliance
Skills you’ll gain
Business CommunicationCorporate CommunicationsInvestor AwarenessInvestor RelationsShareholder CommunicationsStakeholder CommunicationsWhat You'll Learn
- Understand the fundamentals of financial communication and investor relations
- Identify the role of financial communication professionals and how they maintain stakeholder relationships
- Recognize who financial stakeholders are, who makes up the financial community, and why they are important
- Explain the role of financial influencers and intermediaries, brokerage and investment firms, the media, and regulators
- Describe the financial activities companies report on and the methods used to convey financial information
- Understand financial risk management, corporate governance, and regulatory compliance
Key Takeaways
- Financial communication and investor relations involve delivering financial information and data to stakeholders who have an interest in a company's financial activity and success.
- Communication professionals are responsible for maintaining relationships between a company and its stakeholders through a variety of communication methods.
- Financial influencers and intermediaries, brokerage and investment firms, the media, and regulators all play roles in the financial community.
- Companies report on financial activities and use methods such as earnings calls and shareholder meetings to convey financial information.
- The course covers financial risk and how companies manage it, along with corporate governance and regulatory compliance.
Frequently Asked Questions
What does this course cover?
This course provides an overview of financial communication and investor relations, including how and when communicators contact stakeholders, what influences and impacts the communication process, and what is involved in a company's financial activity and success.
Who are financial stakeholders?
Financial stakeholders are the people and institutions who have an interest in a company's financial activity and success, and who are kept informed by communication professionals.
What skills will I gain from this course?
The course builds skills in business communication, corporate communications, investor awareness, investor relations, shareholder communications, and stakeholder communications.
Does the course address financial risk and compliance?
Yes. The course teaches about financial risk and how companies manage it, as well as corporate governance and regulatory compliance.
How is the course structured?
The course is delivered as a series of lessons covering topics such as defining financial communications and investor relations, financial influencers and intermediaries, stakeholders, methods to convey financial information, earnings calls and shareholder meetings, risk, and corporate governance, with Test Your Knowledge checkpoints throughout.
Transcript
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Welcome to KnowledgeCity's course, Financial Communications and Investor Relations. In this course, we'll cover the fundamentals of financial communications and investor relations. You'll gain a basic understanding of what's needed to inform financial stakeholders about a company's business and financial activities. By the end of this course, you'll have a strong understanding of what business and financial information should be reported and when, as well as the elements of risk and how they're mitigated. Let's get started.
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