{"id":7557,"date":"2018-12-19T11:27:24","date_gmt":"2018-12-19T19:27:24","guid":{"rendered":"https:\/\/www.knowledgecity.com\/blog\/?p=7557"},"modified":"2024-04-12T06:24:42","modified_gmt":"2024-04-12T13:24:42","slug":"employee-engagement-benefits","status":"publish","type":"post","link":"https:\/\/www.knowledgecity.com\/blog\/employee-engagement-benefits\/","title":{"rendered":"5 Ways Employee Engagement Gives You a Competitive Edge"},"content":{"rendered":"<p>Overuse has pushed the term \u201cemployee engagement\u201d into the realm <a href=\"https:\/\/www.entrepreneur.com\/article\/298041\" target=\"_blank\" rel=\"noopener\">buzzwords<\/a> \u2013 a vast, empty expanse of concepts that are devoid of any real meaning. Consequently, business owners and entrepreneurs are starting to turn a blind eye to something that has concrete benefits. Employee engagement tangibly improves business success.<\/p>\n<p><a href=\"https:\/\/www.knowledgecity.com\/blog\/wp-content\/uploads\/2018\/10\/shutterstock_171910892.jpg\"><img loading=\"lazy\" class=\"aligncenter wp-image-5959 size-full\" src=\"https:\/\/www.knowledgecity.com\/blog\/wp-content\/uploads\/2018\/10\/shutterstock_171910892-e1550687905971-scaled.jpg\" alt=\"Diverse team stacking hands in unity over a table with laptops, showcasing teamwork.\" width=\"2560\" height=\"1477\" srcset=\"https:\/\/www.knowledgecity.com\/blog\/wp-content\/uploads\/2018\/10\/shutterstock_171910892-e1550687905971-scaled.jpg 2560w, https:\/\/www.knowledgecity.com\/blog\/wp-content\/uploads\/2018\/10\/shutterstock_171910892-e1550687905971-600x346.jpg 600w, https:\/\/www.knowledgecity.com\/blog\/wp-content\/uploads\/2018\/10\/shutterstock_171910892-e1550687905971-300x173.jpg 300w, https:\/\/www.knowledgecity.com\/blog\/wp-content\/uploads\/2018\/10\/shutterstock_171910892-e1550687905971-768x443.jpg 768w, https:\/\/www.knowledgecity.com\/blog\/wp-content\/uploads\/2018\/10\/shutterstock_171910892-e1550687905971-1024x591.jpg 1024w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/p>\n<p>Engagement means that employees not only feel an emotional connection to their work and employer. They also derive a sense fulfillment and well-being from their job duties. This causes employees to demonstrate:<\/p>\n<ul>\n<li>A connection with an organization\u2019s long-term goals and how their job fits into the bigger<\/li>\n<li>A personal commitment to the company and its mission<\/li>\n<li>Better relationships with colleagues<\/li>\n<li>An active investment in continual skills development and staying on top of industry changes<\/li>\n<\/ul>\n<p>While making employees happier at work is fundamentally valuable to any organization, this is not the only benefit of employee engagement. One Harvard Business Review <a href=\"https:\/\/hbr.org\/resources\/pdfs\/comm\/achievers\/hbr_achievers_report_sep13.pdf\" target=\"_blank\" rel=\"noopener\">study<\/a> found that 70 percent of business owners think employee engagement drives organizational success. Specifically, it\u2019s clear that engaging employees delivers distinct competitive advantages in at least five critical ways.<\/p>\n<h3>1. Increased Productivity<\/h3>\n<p>When employees feel actively engaged, stress levels plummet, enabling them to focus and accomplish more. This contributes to higher energy levels and productivity. When work is rewarding, it motivates employees on a deeper level to improve output and improve success rates. Some of the ways you can help foster engagement include:<\/p>\n<ul>\n<li>Providing challenging and fulfilling work<\/li>\n<li>Exhibiting workplace fairness<\/li>\n<li>Offering training and advancement opportunities<\/li>\n<li>Sharing decision and outcome responsibilities<\/li>\n<\/ul>\n<h3>2. Greater Customer Satisfaction<\/h3>\n<p>Employee engagement also enhances customer loyalty. In turn, this leads to more repeat purchases and positive word-of-mouth-marketing. Customers of one department store <a href=\"https:\/\/www.shrm.org\/hr-today\/news\/hr-magazine\/Pages\/0204covstory.aspx\">reported<\/a> they felt much higher customer satisfaction when engaged employees assisted them.<\/p>\n<h3>3. Safer Work Environment<\/h3>\n<p>Studies <a href=\"https:\/\/www.totalsafety.com\/insights\/why-employee-engagement-is-a-key-factor-in-overall-workplace-safety\/\" target=\"_blank\" rel=\"noopener\">suggest<\/a> that engaged employees have far fewer safety incidents and violations. Consequently, organizations benefit from less lost time, more consistent attendance, and fewer injury costs. Safer companies have higher productivity since there are less operation disruptions, leading to higher profitability.<\/p>\n<h3>4. Less Turnover<\/h3>\n<p>One Fortune 100 <a href=\"http:\/\/www.ddiworld.com\/DDIWorld\/media\/monographs\/employeeengagement_mg_ddi.pdf?ext=.pdf\" target=\"_blank\" rel=\"noopener\">company<\/a> cut employee turnover rate from 14.5 percent to about 4 percent due to higher employee engagement. It also cute absenteeism in half.\u00a0 High turnover and absenteeism both drive up labor costs and results in less productivity. Meanwhile, longer tenures and decreased absenteeism help maintain operational momentum.<\/p>\n<p>Engaged workers aren\u2019t looking to jump ship like disengaged employees are. As with any other good investment, the returns grow over time and the value of the investment increases. This also holds true with human capital investments.<\/p>\n<p>Higher company loyalty also provides deeper institutional memory and greater employee investment in the company\u2019s success.<\/p>\n<h3>5. Higher Profits<\/h3>\n<p>High employee engagement vastly improves profit margins. Higher productivity, lower costs and greater customer satisfaction all contribute to an inherently healthier bottom line, giving you the ultimate edge over competitors who don\u2019t value employee engagement.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Overuse has pushed the term \u201cemployee engagement\u201d into the realm buzzwords \u2013 a vast, empty expanse of concepts that are devoid of any real meaning. Consequently,&#8230;<\/p>\n","protected":false},"author":5,"featured_media":6003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[4001,120,126],"tags":[1339,2511,177,2509,2155,2501,85,2503,1177,2507,2505],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Ways Employee Engagement Gives You a Competitive Edge - KnowledgeCity<\/title>\n<meta name=\"description\" content=\"At the very least, an inherently healthier bottom line gives you the ultimate edge over competitors who don\u2019t value employee engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowledgecity.com\/blog\/employee-engagement-benefits\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways Employee Engagement Gives You a Competitive Edge - 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