{"id":7505,"date":"2018-12-17T11:32:37","date_gmt":"2018-12-17T19:32:37","guid":{"rendered":"https:\/\/www.knowledgecity.com\/blog\/?p=7505"},"modified":"2024-05-20T13:24:42","modified_gmt":"2024-05-20T20:24:42","slug":"digital-marketing-trends-2019","status":"publish","type":"post","link":"https:\/\/www.knowledgecity.com\/blog\/digital-marketing-trends-2019\/","title":{"rendered":"4 Digital Marketing Trends Projected to Hit Hard in 2019"},"content":{"rendered":"\r\n

There are already expectations that\u00a0 messaging bots, also known as chatbots, are going to play a large role in digital marketing trends this coming year and are not going away any time soon. Retailers like Subway and Sprint have been using chatbots for years, and their number is expected to rise in 2019<\/a>. In fact, their legion is growing so fast that they\u2019re on track to save businesses more than\u00a0$8 billion per year<\/a> by 2022.

\"Salesperson<\/p>\r\n\r\n\r\n\r\n\r\n\r\n

If you\u2019re on the fence about whether or not your business should go bot, Forbes<\/a> recommends first determining if you would use it for customer service or sales. From there, this narrows your choices, and it will be easier to pick a technology that best suits your needs.<\/p>\r\n\r\n\r\n\r\n

But artificially intelligent sales agents are just the tip of the iceberg when it comes to digital marketing trends in 2019\u2014and beyond. As 2018 winds down, it\u2019s time to get ready for all the digital marketing trends on the horizon.<\/p>\r\n\r\n\r\n\r\n

4 Digital Marketing Trends to Watch For in 2019<\/h3>\r\n\r\n\r\n\r\n

1. Personalization via artificial intelligence<\/h4>\r\n\r\n\r\n\r\n

In addition to the growing army of chatbots\u2014initiating contact with potential prospects, scheduling sales appointments and even helping customers make purchases\u2014artificial intelligence will power another digital marketing trend for 2019: personalization<\/a>.<\/p>\r\n\r\n\r\n\r\n

From robocalls and targeted ads to contextual websites and in-email video callouts, artificial intelligence has the potential to turn impersonal, cold touchpoints into personalized experiences<\/a>\u2014quickly and cheaply.<\/p>\r\n\r\n\r\n\r\n

2. The rise of voice search<\/h4>\r\n\r\n\r\n\r\n

Thanks to the success of the Internet of Things\u2019 connected devices, like smart speakers and wearables, as well as artificial intelligence, like Siri and Alexa, we\u2019re on track to conduct nearly half<\/a>\u00a0of our web searches with just our voices. In fact, nearly 60 percent<\/a> of consumers used voice search to find local businesses in the past year.<\/p>\r\n\r\n\r\n\r\n

Not sure how to take advantage of this growing trend? Forbes<\/a> recommends two steps to optimize your website for voice search:<\/p>\r\n\r\n\r\n\r\n

    \r\n
  1. Make a list of conversational questions prospects might ask like, \u201cWhat nail salons are open now?\u201d<\/li>\r\n
  2. Incorporate those questions throughout your website along with full-sentence answers.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

    3. Stories replace the scroll<\/h4>\r\n\r\n\r\n\r\n

    According to Hootsuite<\/a>, the endless scroll of the social media news feed may soon be a thing of the past.<\/p>\r\n\r\n\r\n\r\n

    In its report on digital marketing trends to look out for in 2019, the social media management platform predicted brands will share more and more human stories of their own to inspire not only customers, but also investors, analysts and media.<\/p>\r\n\r\n\r\n\r\n

    More ephemeral and casual, social media stories are created not with the sprawling crew of a typical television commercial, but a single smartphone. They\u2019re fun, visual and often very personal.<\/p>\r\n\r\n\r\n\r\n

    Not sure where to start? Check out Shopify\u2019s guide<\/a> to making the most of your social media stories.<\/p>\r\n\r\n\r\n\r\n

    4. Local influence battles ad blockers<\/h4>\r\n\r\n\r\n\r\n

    Consumers are tired of interruptions from advertisements. That\u2019s why more than half<\/a> of all internet users now use ad blockers. If you want your message to get around that wall, you\u2019ll need to make the most of a growing focus: local influencers<\/a>.<\/p>\r\n\r\n\r\n\r\n

    To cultivate your own network of local influencers, Forbes<\/a> recommends you first make a list of the top influencers in your market (i.e. who has the most followers or hits across your relevant channels, like podcasts, Facebook, Twitter, YouTube and Instagram). Then, get to know those folks and their brands by following them for a while. If you like what you see, you can reach out via direct message to start a conversation about how they can help you get the word out about your business.<\/p>\r\n","protected":false},"excerpt":{"rendered":"

    There are already expectations that\u00a0 messaging bots, also known as chatbots, are going to play a large role in digital marketing trends this coming year and…<\/p>\n","protected":false},"author":5,"featured_media":10917,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[4001],"tags":[775,791,773,891,777,2443,2449,2445,98,2451,2459,100,51,2447,2453,2033,2455,2009,789,97,2457,101],"acf":[],"yoast_head":"\n4 Digital Marketing Trends Projected to Hit Hard in 2019 - KnowledgeCity<\/title>\n<meta name=\"description\" content=\"From chatbots to stories, it\u2019s time to get ready for the most influential digital marketing trends that are looming on the immediate horizon.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowledgecity.com\/blog\/digital-marketing-trends-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Digital Marketing Trends Projected to Hit Hard in 2019 - 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