{"id":6463,"date":"2018-10-29T11:36:14","date_gmt":"2018-10-29T18:36:14","guid":{"rendered":"https:\/\/www.knowledgecity.com\/blog\/?p=6463"},"modified":"2024-09-17T08:28:52","modified_gmt":"2024-09-17T15:28:52","slug":"video-training-tool","status":"publish","type":"post","link":"https:\/\/www.knowledgecity.com\/blog\/video-training-tool\/","title":{"rendered":"Video Training Is Critical for Employee Success"},"content":{"rendered":"

If a picture is worth a thousand words, how many words is a video worth? A Forrester report<\/a> claims it\u2019s about two million. To be more specific, the report indicates that one minute<\/a>\u00a0of online video equals approximately 1.8 million written words if the old adage holds true . Consequently, video training is a valuable tool that your organization may not be able to afford to ignore for much longer.<\/p>\n

\"Focused<\/a><\/p>\n

Imagine the time you could save if you switched just a few of your written employee manuals to video training. Plus, studies suggest that digital learning tools inspire, engage, increase motivation and improve information retention<\/a> more than traditional methodologies.<\/p>\n

Why Video Is a Necessary Tool for Your Training Arsenal<\/h3>\n

Our Brains Are Vision Oriented<\/h4>\n

Most of the human brain is devoted to processing visual information. Why? Because the vast majority (90 percent<\/a>!)\u00a0of information we take during the day is visual. That might be part of the reason why the brain processes visual information at a much faster pace than text\u201460,000 times faster<\/a>\u00a0to be exact.<\/p>\n

Clearly, the cognitive load to take in video training is much lighter than plunking down in front of a weighty how-to manual. But there\u2019s more to it than that \u2014 video visuals also appear to create a quicker emotive connection with online video garnering an enormous\u00a01,200 percent more<\/a>\u00a0shares than text and images put together.<\/p>\n

Senses Join Forces for a More Memorable Experience<\/h4>\n

Experts estimate we retain only 10 percent<\/a> of what we read, 20 percent<\/a> of what we hear,\u00a0and 30 percent<\/a> of what we see. But when these senses are combined\u2014via video, for example\u2014retention shoots way up.<\/p>\n

In fact, studies show that viewers retain\u00a095 percent<\/a> of a video\u2019s message,\u00a0compared to a measly 10 percent when reading text. The retention seems to last, too. According to Hubspot, 80 percent<\/a> of customers remember a video they saw in the past month.<\/p>\n

Consequently, your employees are simply more likely to pay attention to any training tool you provide in video format with 75 percent<\/a> of them indicating they would rather watch a video than read a text.<\/p>\n

Abstract Concepts Shine in Video Training<\/h4>\n

According to the National Teacher Training Institute<\/a>, video is uniquely suited to take students on impossible field trips, like inside a volcano or off to Mars. Of course, when it comes to employee training, you\u2019re probably not taking your team to Mars\u2014unless you work for SpaceX\u2014but video remains one of the best and fastest training tools for conveying abstract financial or statistical concepts, as well as intricate processes.<\/p>\n

Video Training Transcends Learning Styles<\/h4>\n

If you\u2019ve spent long enough in the employee training world, you\u2019ve likely heard there are three different learning styles<\/a>: visual, auditory, and tactile (or kinaesthetic). In reality, there are a lot more than that\u2014at least 71<\/a>!<\/p>\n

But don’t worry. If you\u2019re using video in your employee training offering, there\u2019s no need to memorize all the various styles. Thanks to video\u2019s power to deliver lasting images, you can reach employees with a variety of learning styles\u2014especially visual learners.<\/p>\n

Bring Video Training to your Learning Management System today<\/h3>\n

Want to boost your training catalog with some attention-getting videos? Visit KnowledgeCity<\/a>\u00a0where you can import your own videos, use our industry-leading content, or have us create custom content specifically for your employees so that you can keep your training\u00a0 and organization on the cutting edge.<\/p>\n","protected":false},"excerpt":{"rendered":"

If a picture is worth a thousand words, how many words is a video worth? A Forrester report claims it\u2019s about two million. 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