{"id":5871,"date":"2018-09-21T10:10:32","date_gmt":"2018-09-21T17:10:32","guid":{"rendered":"https:\/\/www.knowledgecity.com\/blog\/?p=5871"},"modified":"2024-04-23T07:49:23","modified_gmt":"2024-04-23T14:49:23","slug":"employee-experience-vs-consumer-experience-whats-difference","status":"publish","type":"post","link":"https:\/\/www.knowledgecity.com\/blog\/employee-experience-vs-consumer-experience-whats-difference\/","title":{"rendered":"Employee Experience vs. Consumer Experience: What\u2019s the Difference?"},"content":{"rendered":"

Most companies roll out the proverbial red carpet for their customers, making sure their buying experience is easy, comfortable and pleasant. That\u2019s not always the case when it comes to their employees, however. Inflexibility, negative cultures, power plays and other unproductive behaviors can not only demotivate employees, but also result in poor treatment of customers.<\/p>\n

\"Customer<\/a><\/p>\n

Successful companies understand the people who work for them are their most important asset. They treat their employees like \u201cinternal customers<\/a>,\u201d working on ways to understand and motivate them from the recruitment stage to senior level managers. This results in less sick time, more empowerment, and employees whose dedication to the company brings in better profits and more customers.<\/p>\n

It seems simple, but how do you go about it? First, how are employees like customers? Nick Kemsley, from the Henley Business School, defines several ways<\/a> employees are like consumers:<\/p>\n

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  1. Portfolio thinking<\/strong>. Employee loyalty, like consumer loyalty, needs to be tended to. Today\u2019s employees think about future positions and different workplaces.<\/li>\n
  2. Easy to switch jobs<\/strong>. Social media, especially LinkedIn, has made job-changing easier, and telecommuting options mean geography is no longer a barrier.<\/li>\n
  3. Skills shortage<\/strong>. In an up-market, employers vie for skilled workers. Companies who invest in their employees and create a positive culture are more likely to keep their workers.<\/li>\n
  4. Personal brand equity<\/strong>. Customers who proudly display a logo or use products are one of the best ways to promote your brand. Employees need to feel the same loyalty.<\/li>\n
  5. Changing attitudes toward work<\/strong>. Work was once a 9 to 5 experience. Now it is woven into an employee\u2019s life. Consumers want to believe in the products they use. Employees want to believe in their company\u2019s purpose and culture.<\/li>\n<\/ol>\n

    While most companies say people are their most important resource, companies don\u2019t always show it. For many executives, employees are last in the pecking order after investors and customers.<\/p>\n

    \"5<\/a><\/p>\n

    Co-founder and CEO Ravin Gandhi of GMM Nonstick Coatings says treating your employees the same way you treat your best customers can lead to more sales, higher revenues and bigger profits. Here are his ideas<\/a> about treating employees like your best customers:<\/p>\n