{"id":2720,"date":"2016-05-12T13:17:46","date_gmt":"2016-05-12T20:17:46","guid":{"rendered":"http:\/\/blog.knowledgecity.com\/?p=2720"},"modified":"2024-04-17T09:35:58","modified_gmt":"2024-04-17T16:35:58","slug":"gifts-gab-5-ways-business-podcasts-boost-company","status":"publish","type":"post","link":"https:\/\/www.knowledgecity.com\/blog\/gifts-gab-5-ways-business-podcasts-boost-company\/","title":{"rendered":"The Gifts of Gab\u20145 Ways Business Podcasts Can Boost Your Company"},"content":{"rendered":"

There are 67 million podcast listeners<\/a> in the United States alone. That\u2019s 21 percent of the population. Undoubtedly your customers are tuning into something<\/strong>. As prominent businesses and celebrities alike flock to the medium, the podcasting trend shows no signs of stopping. How can you utilize the growing trend of business podcasts for your company, and why is it of any benefit?<\/p>\n

Top 5 Ways Business Podcasts Can Boost Your Company<\/h1>\n

1. Talk Is Cheap<\/strong><\/h3>\n

This is one of the greater benefits of podcasting; the cost of setting one up is remarkably low. With the purchase of a good USB microphone, audio mixing software, and a web domain to host your podcasts, you have about 90 percent of the physical<\/em> aspect to recording down. All that is left is a quiet room to record in. As such, there is not much of an investment to lose should your podcast miss the mark. Now it is on to the creative aspects of running business podcasts for your company to make sure it doesn\u2019t flop.<\/p>\n

2. Personalize Your Product<\/strong><\/h3>\n

Business podcasts give your company a remarkable opportunity to interact with your customers on a personal level. If you are not seizing this opportunity, it is likely your competitors are.<\/p>\n

What makes your company unique? Tell the story. The journey your company has taken is unlike any other. The highs and lows alike can be leveraged in a podcast to personalize your product with listeners. And believe it or not, they want to hear about it!<\/p>\n

The percentage of people who will seek out and identify with the \u201cAbout Us\u201d page on your site is minuscule when compared to the number who want to hear an embarrassing story about a meeting you had in your company\u2019s early stages. Podcasts bring listeners behind the scenes. Who doesn\u2019t love a good \u201cSneak peek?\u201d The more customers learn about what it took to get your company going, the more personal it becomes to them.<\/p>\n

3. Stand Out as an Authority<\/strong><\/h3>\n

Another great way to build authority for your business is through association. By aligning your podcasts with other prominent brands in your field, you begin to set yourself up as an authority figure. Conducting interviews with industry leaders builds trust over time. As listeners trust you, they trust your brand.<\/p>\n

If done right, a regular podcast can also increase your standing as an authority in your field. As with your written content, you want to ask yourself a few questions before publishing each podcast. Is the information you are providing useful? Does it relate to your product or field? Will people find the topic entertaining? If you can answer all three questions affirmatively, then on with the show!<\/p>\n

4. Create a Unique Brand<\/strong><\/h3>\n

A well-executed podcast can really help create or enhance your branding. You get free market research from every show, and direct feedback from listeners is also provided through comments. There are a number of ways podcasts help enhance your branding, including:<\/p>\n