{"id":15889,"date":"2022-10-20T08:16:27","date_gmt":"2022-10-20T15:16:27","guid":{"rendered":"https:\/\/www.knowledgecity.com\/blog\/?p=15889"},"modified":"2024-04-02T07:01:31","modified_gmt":"2024-04-02T14:01:31","slug":"how-can-creative-problem-solving-and-design-thinking-uplevel-your-business","status":"publish","type":"post","link":"https:\/\/www.knowledgecity.com\/blog\/how-can-creative-problem-solving-and-design-thinking-uplevel-your-business\/","title":{"rendered":"How Can Creative Problem-Solving and Design Thinking Uplevel Your Business?"},"content":{"rendered":"<h3><b>How Can Creative Problem-Solving and Design Thinking Uplevel Your Business?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A 2017 <\/span><a href=\"https:\/\/www.gallup.com\/workplace\/245498\/fostering-creativity-work-managers-push-crush-innovation.aspx\"><span style=\"font-weight: 400;\">Gallup poll<\/span><\/a><span style=\"font-weight: 400;\"> revealed that only 35% of workers believe they\u2019re given only a few opportunities per year to be creative in the office. The same study also noted that 18% of respondents thought they believed their employers allowed them to take creative risks. These numbers imply the declining value of creative problem-solving and design thinking in the workplace.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Employees who feel like their creativity is engaged and ignited by their projects are more likely to report satisfaction in their careers and stick around for the long haul. Learning how to provide more opportunities for workers to harness their imagination and innovation leads to improved products, more compelling marketing, and an overall improved corporate culture.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.knowledgecity.com\/blog\/wp-content\/uploads\/2022\/10\/3-Asian-1000x667pix.jpg\"><img loading=\"lazy\" class=\"alignnone wp-image-15892 size-full\" src=\"https:\/\/www.knowledgecity.com\/blog\/wp-content\/uploads\/2022\/10\/3-Asian-1000x667pix.jpg\" alt=\"Three female colleagues discussing project details with color swatches on desk in bright office.\" width=\"1000\" height=\"667\" \/><\/a><\/p>\n<h3><b>Defining Creative Problem-Solving<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Creative problem-solving (CPS), at its core, encourages employees to find novel ways to approach their tasks. This method allows for more expansive processes than is typical in the contemporary workforce, as it takes advantage of team members\u2019 collective strengths and insights.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The cornerstones of a strong creative problem-solving practice include the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Divergent thinking:<\/b><span style=\"font-weight: 400;\"> Divergent thinking involves breaking down an existing problem in order to find a solution in the details. CPS balances divergent and convergent thinking.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Convergent thinking: <\/b><span style=\"font-weight: 400;\">Convergent thinking takes the information from a divergent thinking session and organizes it into possibilities and probabilities. It pulls together what divergent thinking takes apart, which is why both are necessary in a CPS session.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Abstract thinking:<\/b><span style=\"font-weight: 400;\"> Abstract thinking requires looking beyond the obvious information and looking for any patterns, complementary philosophies, and other concepts that could contribute to a more robust solution.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Positivity:<\/b><span style=\"font-weight: 400;\"> Some brainstorming sessions immediately dismiss ideas outright for the sake of saving time, though this approach actively discourages creativity and employee contributions. Strong CPS says \u201cyes\u201d to everything during the divergent thinking process.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Development:<\/b><span style=\"font-weight: 400;\"> Part of saying \u201cyes\u201d to all possibilities also entails expanding on every idea on the table before making a decision. Resist the urge to dismiss any contributions outright to aim for efficiency. Some ideas may require a little building out before coming into their own as the most viable solution.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Asking questions: <\/b><span style=\"font-weight: 400;\">Great development requires asking both interpersonal and intrapersonal questions. It gives ideas room to grow and collaborators an opportunity to combine their skillsets in innovative new ways. Asking questions opens up even more possibilities for additional potential outcomes.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Delaying decisions:<\/b><span style=\"font-weight: 400;\"> Rushing too quickly into implementing a solution runs the risk of creating future problems down the line. Remember, \u201cslow and steady wins the race.\u201d CPS prioritizes due diligence over expedience.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Over time, companies can build off of these basic building blocks to further define creative problem-solving in a way more tailored to their business needs.\u00a0<\/span><\/p>\n<h3><b>Why is Creative Problem-Solving Important?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The importance of creative problem-solving centers around its flexibility and granularity. It asks workers to consider the details before moving on to the bigger picture rather than only focusing on one particular scale.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, CPS nurtures a workplace culture that gives everyone a voice during the brainstorming process. Companies hoping to increase their employee retention rate should consider implementing CPS as a normal process. Workers who believe their input is valued are far more likely to stay at their companies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other benefits of CPS include the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stronger solutions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Greater innovation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More interdisciplinary viewpoints<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More diversity<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Less bias<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Discovering new opportunities for growth<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recognizing potential challenges before they arise<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ultimately, the role of CPS in business is to challenge conventional thinking and create exciting, new, and inclusive paths forward for the company. Pairing this approach with a commitment to design thinking helps bring out workers\u2019 fullest potential.<\/span><\/p>\n<h3><b>Defining Design Thinking<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The definition of design thinking dovetails with creative-problem solving. Where CPS is a driving philosophy that emphasizes breaking down problems and holistically rebuilding them to form stronger solutions, design thinking is a process through which CPS can be realized.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pioneered at the Hasso Plattner Institute of Design at Stanford University, design thinking outlines the strategy used by successful architects, product developers, and other designers to craft the most innovative possible results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Design thinking involves <\/span><a href=\"https:\/\/web.stanford.edu\/~mshanks\/MichaelShanks\/files\/509554.pdf\"><span style=\"font-weight: 400;\">five steps<\/span><\/a><span style=\"font-weight: 400;\"> to ignite creativity:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Empathize<\/b><span style=\"font-weight: 400;\"> &#8211; Center the target audience\u2019s needs first and foremost. Make sure all aspects of the design process as well as the final design promote comfort.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Define<\/b><span style=\"font-weight: 400;\"> &#8211; Strong designs require strong points of view. The define phase asks thinkers to come up with detailed breakdowns of the problem at hand and the different possible routes toward a solution.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ideate<\/b><span style=\"font-weight: 400;\"> &#8211; Ideation is just another way to phrase \u201cbrainstorming.\u201d Workers in ideation sessions craft and explore all the possibilities before narrowing them down to the most promising actions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Prototype<\/b><span style=\"font-weight: 400;\"> &#8211; A prototype, whether it be a role-playing scenario, product mock-up, or even a simple mind map, provides insight into which possible solutions on hand offer the most satisfying returns. This phase requires a lot of experimenting and may involve dipping back into ideation mode.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Test<\/b><span style=\"font-weight: 400;\"> &#8211; Once a couple of prototypes have been properly solidified, it\u2019s time to start putting them to the test. Ask members of your target audience to examine the available prototypes and provide feedback on improvements or additional features that would suit their needs even better.\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Design thinking is a cycle. Employees may find themselves \u201cgoing back to the drawing board\u201d at different points in order to gain greater clarity on the possibilities at hand. It\u2019s important to note that these instances are opportunities, never setbacks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some design thinking examples include the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/review.firstround.com\/How-design-thinking-transformed-Airbnb-from-failing-startup-to-billion-dollar-business\"><b>AirBnb<\/b><\/a><b>:<\/b><span style=\"font-weight: 400;\"> AirBnb is one of the most prominent examples of successful design thinking. The company started out as a struggling startup. A trip to New York, a camera, and talking to individuals interested in renting out their homes to travelers yielded the insight that users wouldn\u2019t click on listings with poor-quality photos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/online.hbs.edu\/blog\/post\/design-thinking-examples\"><b>Netflix<\/b><\/a><b>:<\/b><span style=\"font-weight: 400;\"> Netflix\u2019s agility when utilizing design thinking makes it another major example of creative design thinking in action. They made the jump to offering a streaming service when DVD rentals started falling out of style. After noticing patterns in the sort of content subscribers preferred, Netflix again made the jump to offering original programming.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/hbr.org\/2018\/09\/why-design-thinking-works\"><b>Monash Health<\/b><\/a><span style=\"font-weight: 400;\">: This Australian mental health clinic wanted to reduce the number of patient relapses that mainly resulted in drug overdoses and suicide attempts. Monash worked closely with patients to understand all of the factors that went into relapsing and realized that sometimes the \u201cbest practices\u201d in the mental health industry aren\u2019t always \u201cbest practices\u201d for every patient. They crafted a more personalized, patient-centric approach to care with the data gathered and lowered the number of relapses over time.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These successful design thinking examples span entirely different industries; creativity is not relegated exclusively to the creative sector. Harnessing the power of creative problem-solving and design thinking as a complementary set of mindsets applies to any company structure in any industry.\u00a0<\/span><\/p>\n<h3><b>How Does Design Thinking Work with CPS?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Design thinking helps underscore why creative problem-solving is important. The structured processes that drive design thinking are themselves inspired by the philosophies of creative problem-solving.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, think of creative problem-solving as a prix fixe menu outlining the chef\u2019s desired theme for the evening. Design thinking would be the recipes themselves in this analogy. Nothing about creative problem-solving and design thinking\u2019s cores contradict one another.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A company could apply CPS principles to problems at hand while not necessarily using a design thinking framework, just as it could work within a design thinking framework without creative problem-solving as the overarching outlook. However, creative problem-solving and design thinking work best when working together.\u00a0<\/span><\/p>\n<h3><b>CPS Pitfalls to Avoid<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Organizations hoping to infuse creative problem-solving into their corporate culture must research how to implement it in order to avoid the most common CPS challenges. Poorly-planned CPS can harm a company\u2019s ability to find the right solutions. During problem-solving sessions, leaders tasked with overseeing the sessions should keep their eyes and ears out for the following issues that impede genuine progress:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Negativity<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inaccessibility<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rigidity<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rushed pacing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pressure<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Perfectionism<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Not providing the correct training or resources\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Not addressing bias<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invalidating feedback<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Falling back on rigid thinking patterns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unclear communication<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">CPS, as well as design thinking, requires openness to thrive. Any bad habits that promote an inflexible environment actively damage productivity. Although leadership is responsible for organizing and moderating meetings, it takes every participant in a creative problem-solving and design thinking session to contribute to a healthy, innovative workspace.\u00a0<\/span><\/p>\n<h3><b>Conclusion<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Combining the tenets of creative problem-solving and design thinking opens companies up to their employees\u2019 fullest potential. Creativity is meant to be nurtured, never boxed in, and fostering an environment where flexible thinking and decision-making are valued leads to stronger solutions and workers alike. Innovation will not and can not thrive with rigid, stale approaches to problem solving.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">KnowledgeCity provides courses in <\/span><a href=\"https:\/\/www.knowledgecity.com\/en\/library\/BUS1027\/creative-problem-solving\/\"><span style=\"font-weight: 400;\">Creative Problem-Solving<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.knowledgecity.com\/en\/library\/BUS1034\/design-thinking\/\"><span style=\"font-weight: 400;\">Design Thinking<\/span><\/a><span style=\"font-weight: 400;\"> to help you and your company improve how you look at problems and craft the best solutions. Challenge yourself to start perceiving the world in truly innovative ways.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Can Creative Problem-Solving and Design Thinking Uplevel Your Business? A 2017 Gallup poll revealed that only 35% of workers believe they\u2019re given only a few&#8230;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[4001,120,126,4000],"tags":[4192,3083,3632,3662,3548,3551,146,3885,3888,3536],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Can Creative Problem-Solving and Design Thinking Uplevel Your Business? - KnowledgeCity<\/title>\n<meta name=\"description\" content=\"Uncover the power of creative problem-solving and design thinking in elevating your business strategy and operations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.knowledgecity.com\/blog\/how-can-creative-problem-solving-and-design-thinking-uplevel-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Can Creative Problem-Solving and Design Thinking Uplevel Your Business? 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