Small Business Management

Learn How to Start and Grow Your Company the Right Way

Course Description: This course teaches you to understand how to start and manage your small business. You will learn the characteristics of entrepreneurs and the special qualities that can help you succeed as a small business owner. You will learn to assess your industry and to determine the feasibility of your product or service. After completing this course, you will be able to determine the correct legal structure for your business and develop the components of a business plan. Most importantly, you will understand how to utilize your resources and make the most of your competitive advantage.

Author: Lisa Shapiro

Runtime: 8hrs. 19min.

Lessons: 90

Lessons	Time (Min:Sec)

Chapter 1: Components of a Small Business
Business Resources PREVIEW, CLICK HERE	01:22
Business Types PREVIEW, CLICK HERE	04:55
Specific Components PREVIEW, CLICK HERE	06:48
Private Enterprise	02:13
Competition and Small Business	06:18
Business Terms	05:03
Facts	02:25
Failure	08:27
Success	01:57
Unique Roles for Small Businesses	02:57
Chapter 2: Entrepreneurs
Entrepreneurial Style	10:29
The Small Business Entrepreneur	05:54
Your Most Valuable Resource	02:24
The Competitive Advantage	03:24
Chapter 3: Business as a Legal Entity
Types of Legal Structures	08:00
Business Names	02:37
Trademarks	08:43
Permits and Licenses	01:26
Registration	03:26
Location	03:06
Before You Begin	04:31
Chapter 4: Mission & Values
Mission Statements	05:58
Values and Ethics	11:01
Self-Assessment	08:54
Additional Resources	03:24
Chapter 5: Your Product or Service
Defining Your Product or Service	04:09
Viability 1	09:04
Viability 2	08:45
Life Cycle	10:36
Strengths and Weaknesses	01:10
SWOT Analysis 1	07:32
SWOT Analysis 2	07:24
Review	01:51
Chapter 6: Ways to Begin a Business
Getting Started	06:09
Starting a Startup	02:19
Acquiring an Existing Business	08:36
Franchises	07:10
Expanding Internationally	05:48
Chapter 7: Stages of Business Growth
Management	03:05
Stages of Business Growth 1	07:55
Stages of Business Growth 2	07:52
What Kind of Manager Are You?	09:47
Small Business Managers	11:09
Chapter 8: Industry Analysis
Industry Research	03:40
Sources of Industry Information	01:29
Your Industry 1	10:52
Your Industry 2	10:57
Competition	07:35
Chapter 9: Marketing
Capture and Keep Your Customers	02:08
Market Introduction	06:39
Analyzing Markets	06:24
Connecting with Consumers	06:03
Understanding Consumers	14:24
Marketing Strategy	02:27
Product	10:23
Advertising	11:16
Value	00:40
Pricing Strategies	12:51
The Educated Consumer	02:55
Chapter 10: Beginning Business Economics
Break-Even Analysis	11:08
Costs	04:23
Calculate Break-Even	02:37
Contribution Margin	01:34
Net Profit = Revenue – Total Costs	02:58
Calculations	06:55
Business Strategies	03:48
Chapter 11: Business Management
Purpose of Management	01:32
Strategic Planning	04:52
Organization	10:30
Structuring a Small Business	09:45
Employee Compensation	05:05
Hiring	06:35
Employee Performance	07:03
Management by Objective	02:37
Chapter 12: Operations & Production
Productivity	01:17
Efficiency	00:58
Operations Management	08:20
Supply and Distribution	03:55
Inventory Turnover	01:20
Chapter 13: Small Business Finances
Financial Statements	00:44
Balance Sheets	06:55
Income and Expenses	02:52
Cash Flow	06:51
Statement of Retained Earnings	03:19
Equity versus Debt	02:50
Financial Plan and Indicators	11:12
Profitability	06:32
Chapter 14: The Business Plan
Writing a Business Plan	05:19
Outline	06:17
What Happens After Writing?	02:01