Small Business Management

Learn How to Start and Grow Your Company the Right Way

Course Description: Discover the special qualities that can help you succeed as a small business owner. Learn how to assess your industry and determine the feasibility of your product or service. Determine the correct legal structure for your business and develop the components of a business plan, as well as learn about various business resources. Most importantly, learn how to utilize your resources and make the most of your competitive advantage.

Author: Lisa Shapiro

Runtime: 8hrs. 19min.

Lessons: 86

Lessons		Time (Min:Sec)

Chapter 1: Components of a Small Business
Business Resources PREVIEW, CLICK HERE		01:22
Business Types PREVIEW, CLICK HERE		04:55
Specific Components PREVIEW, CLICK HERE		06:48
Private Enterprise		02:07
Competition and Small Business		06:18
Business Terms		05:03
Facts		02:25
Failure		08:27
Success		01:57
Unique Roles for Small Businesses		02:57
Chapter 2: Entrepreneurs
Entrepreneurial Style		10:29
The Small Business Entrepreneur		05:54
Your Most Valuable Resource		02:24
The Competitive Advantage		03:24
Chapter 3: Business as a Legal Entity
Types of Legal Structures		08:00
Business Names		02:37
Location		03:06
Before You Begin		03:18
Chapter 4: Mission & Values
Mission Statements		05:58
Values and Ethics		11:01
Self-Assessment		08:54
Additional Resources		03:24
Chapter 5: Your Product or Service
Defining Your Product or Service		04:09
Viability 1		09:04
Viability (Part 2)		08:45
Life Cycle		10:36
Strengths and Weaknesses		01:10
SWOT Analysis (Part 1)		07:32
SWOT Analysis (Part 2)		07:24
Review		01:51
Chapter 6: Ways to Begin a Business
Getting Started		06:09
Starting a Startup		02:19
Acquiring an Existing Business		08:36
Franchises		07:10
Expanding Internationally		05:48
Chapter 7: Stages of Business Growth
Management		03:05
Stages of Business Growth (Part 1)		07:55
Stages of Business Growth (Part 2)		07:52
What Kind of Manager Are You?		09:47
Small Business Managers		11:09
Chapter 8: Industry Analysis
Industry Research		03:40
Your Industry (Part 1)		10:52
Your Industry (Part 2)		10:57
Competition		07:35
Chapter 9: Marketing
Capture and Keep Your Customers		02:08
Market Introduction		06:39
Analyzing Markets		05:49
Connecting with Consumers		06:03
Understanding Consumers		13:52
Marketing Strategy		02:27
Product		10:23
Advertising		11:16
Value		00:40
Pricing Strategies		12:25
The Educated Consumer		02:55
Chapter 10: Beginning Business Economics
Break-Even Analysis		11:08
Costs		04:23
Calculate Break-Even		02:37
Contribution Margin		01:34
Net Profit = Revenue - Total Costs		02:58
Calculations		06:55
Business Strategies		03:48
Chapter 11: Business Management
Purpose of Management		01:32
Strategic Planning		04:52
Organization		10:30
Structuring a Small Business		09:45
Employee Compensation		03:13
Hiring		06:35
Employee Performance		07:03
Management by Objective		02:37
Chapter 12: Operations & Production
Productivity		01:17
Efficiency		00:58
Operations Management		08:20
Supply and Distribution		03:55
Inventory Turnover		01:20
Chapter 13: Small Business Finances
Financial Statements		00:44
Balance Sheets		06:55
Income and Expenses		02:52
Cash Flow		06:51
Statement of Retained Earnings		03:19
Equity versus Debt		02:50
Financial Plan and Indicators		11:12
Profitability		06:32
Chapter 14: The Business Plan
Writing a Business Plan		05:19
Outline		06:17
What Happens After Writing?		02:01

Small Business Management Online Training Tutorial
A small business is a business that is privately owned and operated, with a low number of employees and relatively low volume of sales. Small business owners are special entrepreneurs. You have the ability to respond rapidly and flexibly to your business environment, and you can gain an edge over larger competitors. With a good understanding of business structure and management principles, and by managing resources and costs effectively, you can compete and succeed with your small business.