Course Description: This online course offers an introduction to the core concepts of marketing including marketing strategies, the marketing mix, ethical and legal issues in marketing, and online marketing. You will be given the opportunity to examine marketing from multiple perspectives, from manufacturer to marketer to consumer. The student will walk away from this course with a more complete understanding of the marketing process.

Author: Dan Mascari

Runtime: 1hr. 17min.

Lessons: 38

Lessons		Time (Min:Sec)
Introduction PREVIEW, CLICK HERE		00:27

Chapter 1: Introduction to Marketing
Overview PREVIEW, CLICK HERE		00:27
Definition of Marketing PREVIEW, CLICK HERE		01:00
Utility		01:15
Creating Lifelong Customers		01:15
Marketing Types		04:39
Technology and Marketing		01:48
Push Marketing vs Pull Marketing		01:17
Strategic Alliances		00:43
Ethical Responsibility		01:20
Chapter 2: The Marketing Process & Strategies
Overview		00:20
Strategies and Tactics		02:57
Mission Statements		01:41
Developing, Implementing, and Monitoring Marketing Strategies		01:04
Porter's Five Forces		02:28
First Mover and Second Mover Strategies		01:08
SWOT Analysis		00:39
The Strategic Window		00:49
Marketing Strategy Elements		03:31
Target Market		00:58
Strategic Business Units		04:35
Chapter 3: Marketing Environments
Overview		00:28
Different Marketing Environments		02:06
The Competitive Environment		02:06
The Political and Legal Environment		01:54
The Economic Environment		03:45
The Socio-Cultural Environment		01:33
Ethical Issues		04:26
Social Responsibility		01:37
Chapter 4: Online Marketing & E-commerce
Overview		00:32
What is E-commerce?		01:53
The Internet		04:46
Functions of the Web		02:57
Advantages of Working on the Web		03:54
The Online Marketplace		02:07
Technology and Marketing		06:04
Web Marketing		01:31
Suggested Study		00:53