Introduction to Business

Learn the Fundamentals of How to Excel in the Business World

Course Description: Discover the fundamentals of business. Learn about economic systems, competition concepts, supply and demand, management theory, and leadership. Analyze an industry to determine product feasibility, perform market research, and develop a marketing plan. Finally, discover how to plan a budget and make investment decisions, as well as develop the components of a business plan. This course will also introduce you to entrepreneurship.

Author: Lisa Shapiro

Runtime: 8hrs. 47min.

Lessons: 90

Lessons		Time (Min:Sec)
Introduction PREVIEW, CLICK HERE		00:42
Chapter 1: Business & Profit
Overview PREVIEW, CLICK HERE		00:23
Basics PREVIEW, CLICK HERE		05:45
The Economy		07:46
Economic Systems		12:30
Economic Performance		09:19
Market Competition		01:01
Private Enterprise		02:03
Chapter 2: Components of Business
Overview		00:25
Types of Business		03:00
Types of Products		00:52
Capital		02:32
Business Essentials		05:23
Supply and Demand		10:59
Principles of Private Enterprise		02:48
Competition		20:24
Global Markets		10:14
Foreign Exchange Markets		05:33
World Trade		05:14
International Business		02:09
Chapter 3: Business Legal Structure
Overview		00:16
Types of Legal Structures		05:45
Corporation Specifics		07:48
Naming and Protecting		09:19
Chapter 4: Ethics
Overview		00:58
Defining Business Ethics		00:21
Values and Ethics		04:26
Ethical Decision Making		01:23
Ethical Models		08:05
Conclusion		01:47
Chapter 5: Industry & Feasibility
Overview		00:57
Industry Research		00:26
Barriers		05:57
Trends and Technology		05:23
Analyzing the Competition		08:22
Analyzing Your Position		06:37
Getting Through to the Customer		03:30
Feasibility		04:05
SWOT Analysis		08:43
Review		10:16
Chapter 6: Marketing
Overview		01:02
Introduction to Marketing		00:24
Markets		00:23
Building Relationships		08:52
Market Share		08:09
Strategies		01:50
Definitions		02:13
Product		02:03
Product Life Cycle		08:31
Consumer Research		10:55
The Buying Process		04:43
Sales and Advertising		11:42
Pricing Strategies		10:07
Price Elasticity		19:41
Reference Price		01:23
Review		06:28
Chapter 7: Management
Overview		02:19
Introduction to Management		00:19
Organization		05:48
Divisions		13:20
Compensation		14:59
Motivation		11:47
Objectives		21:11
Leadership		04:41
Chapter 8: Operations Management
Overview		07:21
Operations		00:27
Production		02:10
Distribution		08:45
Expansion		03:47
Chapter 9: Financial Management
Overview		05:10
Definitions		00:22
Basic Accounting		03:46
Balance Sheets		07:05
Income and Expenses		06:56
Profit and Loss		01:45
Costs		06:32
Contribution Margin		03:33
Cash Flow		04:01
Financial Goals		07:08
Loans		09:04
Investments		01:40
Review		23:46
Chapter 10: Introduction to Entrepreneurship
Overview		01:10
Entrepreneurial Style		00:21
The Competitive Advantage		00:41
The Entrepreneurial Process		00:41
The Small Business Entrepreneur		04:33
Your Business		04:20
A Business Plan		07:21
Conclusion		08:17