Introduction to Business

Learn the Fundamentals of How to Excel in the Business World

Course Description: This course teaches you the fundamentals of business. You will learn about economic systems, the concepts of competition and supply and demand. You will learn how to analyze an industry, and to determine the feasibility of a product or service. After completing this course you will understand different legal structures for business, and ethical decision-making techniques. You will be able to perform market research, and develop a marketing plan. You will understand management theory, human resources and leadership, and you will be able to utilize the basic financial statements. You will be able to plan a budget and make investment decisions and develop the components of a business plan. This course will also introduce you to entrepreneurship.

Author: Lisa Shapiro

Runtime: 8hrs. 47min.

Lessons: 92

Lessons	Time (Min:Sec)
Introduction PREVIEW, CLICK HERE	00:42
Chapter 1: Business & Profit
Overview PREVIEW, CLICK HERE	00:23
Basics PREVIEW, CLICK HERE	05:45
The Economy	07:47
Economic Systems	12:31
Economic Performance	09:20
The Federal Reserve	08:47
Market Competition	01:01
Private Enterprise	02:03
Chapter 2: Components of Business
Overview	00:25
Types of Business	03:00
Types of Products	00:52
Capital	02:32
Business Essentials	05:23
Supply and Demand	10:59
Principles of Private Enterprise	02:48
Competition	20:24
Global Markets	10:14
Foreign Exchange Markets	05:33
World Trade	05:14
International Business	02:09
Chapter 3: Business Legal Structure
Overview	00:16
Types of Legal Structures	05:45
Corporation Specifics	07:48
Naming and Protecting	09:19
Resources for Businesses	00:58
Chapter 4: Ethics
Overview	00:21
Defining Business Ethics	04:26
Values and Ethics	01:23
Ethical Decision Making	08:05
Ethical Models	01:47
Conclusion	00:57
Chapter 5: Industry & Feasibility
Overview	00:26
Industry Research	05:57
Barriers	05:23
Trends and Technology	08:22
Analyzing the Competition	06:37
Analyzing Your Position	03:30
Getting Through to the Customer	04:05
Feasibility	08:43
SWOT Analysis	10:16
Review	01:02
Chapter 6: Marketing
Overview	00:24
Introduction to Marketing	00:23
Markets	08:52
Building Relationships	08:09
Market Share	01:50
Strategies	02:13
Definitions	02:03
Product	08:31
Product Life Cycle	10:55
Consumer Research	04:43
The Buying Process	11:42
Sales and Advertising	10:07
Pricing Strategies	19:41
Price Elasticity	01:23
Reference Price	06:28
Review	02:19
Chapter 7: Management
Overview	00:19
Introduction to Management	05:48
Organization	13:20
Divisions	14:59
Compensation	11:47
Motivation	21:11
Objectives	04:41
Leadership	07:21
Chapter 8: Operations Management
Overview	00:27
Operations	02:10
Production	08:45
Distribution	03:47
Expansion	05:10
Chapter 9: Financial Management
Overview	00:22
Definitions	03:46
Basic Accounting	07:05
Balance Sheets	06:56
Income and Expenses	01:45
Profit and Loss	06:32
Costs	03:33
Contribution Margin	04:01
Cash Flow	07:08
Financial Goals	09:04
Loans	01:40
Investments	23:46
Review	01:10
Chapter 10: Introduction to Entrepreneurship
Overview	00:21
Entrepreneurial Style	00:41
The Competitive Advantage	00:41
The Entrepreneurial Process	04:33
The Small Business Entrepreneur	04:20
Your Business	07:21
A Business Plan	08:17
Conclusion	00:36