Course Description: Explore the foundation for writing a business plan. Learn what investors and lenders are looking for and investigate the key elements of a business plan, which include the organizational plan, the marketing plan, the financial plan, and supporting documents. Take a look at how information is presented in the financial plan and learn how to discuss various aspects of your business.

Author: Robert J. Ash

Runtime: 2hrs. 1min.

Lessons: 55

Lessons		Time (Min:Sec)
Introduction PREVIEW, CLICK HERE		00:57
Chapter 1: The Importance of a Business Plan
Overview PREVIEW, CLICK HERE		00:28
Why a Business Plan? PREVIEW, CLICK HERE		01:37
The Planning Process Steps		01:26
Why Be Goal-Oriented?		02:39
What Investors and Lenders Look For		02:22
Key Business Plan Sections		01:56
Chapter 2: The Beginning Contents
Overview		00:16
The Cover Sheet		00:59
Executive Summary		01:49
Table of Contents		00:43
Chapter 3: The Organizational Plan
Overview		00:46
Business Summary Statement		00:47
Mission Statement		01:50
SWOT Analysis		01:46
The Administrative Plan		01:19
Location		05:04
Legal Structure		08:33
Management and Employees		01:06
Accounting Department		01:09
Insurance and Risk Management		01:31
Protecting Your Assets		00:46
Chapter 4: The Marketing Plan
Overview		00:51
Overview and Goals Section		02:41
Market Analysis		04:34
Marketing Section		03:05
Sales Strategies		02:56
Promotions		00:51
Advertising		03:37
Public Relations		01:12
Networking		00:52
Customer Service		01:07
Implementation and Assessment		01:30
Chapter 5: The Financial Plan
Overview		01:15
Profit		01:42
Statement of Financial Needs		01:05
Pro Forma Financial Statements		02:16
Budget		03:23
Accounting System		06:36
A Balance Sheet		09:38
Income Statement		06:51
Business Ratios		03:29
Business Ratio Categories		06:50
Chapter 6: Supporting Documents & Attachments
Overview		00:43
Personal Resume		01:10
Personal Financial Statement		00:44
Personal Credit Report		02:30
Legal Documents		01:33
Additional Documents		00:49
Chapter 7: Financing the Business
Overview		00:33
Financing Needs		00:57
Types of Financing		02:59
Updating the Business Plan		00:28
Recommendation		01:36
Conclusion		00:29